Stowaway Cosmetics' Compact Containers Appeal to Women on the Go
Laura McQuarrie — February 23, 2015 — Fashion
References: stowawaycosmetics & fashionista
Knowing that women will be looking out for makeup that's portable and easy on the wallet, Stowaway Cosmetics developed a range that's specifically designed for use on the go. With tinier-than-usual tubes, pots and wands, Stowaway Cosmetics are the perfect size to be stashed in a purse, clutch or pocket.
The range of compact cosmetics includes beauty balms, concealers, lip and cheek tints, lipsticks, eyeliners and mascaras in colors that are classic and neutral enough for any skintone—what more could you possibly need? As well as being easy to carry around, it's also worth noting that less product will go to waste before the expiry date, which is a common problem that women face with full-sized makeup packaging.
The range of compact cosmetics includes beauty balms, concealers, lip and cheek tints, lipsticks, eyeliners and mascaras in colors that are classic and neutral enough for any skintone—what more could you possibly need? As well as being easy to carry around, it's also worth noting that less product will go to waste before the expiry date, which is a common problem that women face with full-sized makeup packaging.
Trend Themes
1. Compact Cosmetic Products - Opportunity for companies to develop more compact and portable cosmetic products, appealing to consumers who are always on the go.
2. Minimalist Makeup Packaging - Opportunity for companies to create makeup packaging designs that use minimal material but still maintain product quality and longevity.
3. Sustainable Makeup Packaging - Opportunity for companies to explore environmentally-friendly makeup packaging options, reducing packaging waste and providing more eco-conscious options for consumers.
Industry Implications
1. Cosmetics Industry - The cosmetics industry has an opportunity to develop innovative packaging solutions that meet the needs of on-the-go consumers.
2. Fashion Industry - The fashion industry can embrace the compact makeup trend by featuring clothing or accessories with pockets and additional compartments suited to women’s portable beauty products.
3. Sustainable Packaging Industry - Manufacturers of sustainable packaging products can partner with cosmetic brands to create environmentally-friendly makeup packaging alternatives that are practical and affordable.
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