This Service Lets Brands and Retailers Control Their Store Playlists
Katherine Pendrill — June 24, 2015 — Marketing
References: soundtrackyourbrand & techcrunch
'Soundtrack Your Brand' is a new service that allows brands and retailers to control store playlists through Spotify. The idea behind the business is largely to help retailers ensure they are streaming music legally in public venues and retail locations.
Soundtrack Your Brand operates by selling Spotify music subscriptions to businesses such as restaurants, bars and retail shops. The service allows business to draw on the popularity of streaming services such as Spotify, without the legal issues of royalties and music licensing. By giving retailers and brands control over store playlists, the service also allows these companies to determine how music affects their customers and what particular genres cause consumers to purchase more.
Soundtrack Your Brand is currently operating in a number of single-venue retail locations in Sweden and the plan is to eventually roll the service out across Europe and into the US market.
Soundtrack Your Brand operates by selling Spotify music subscriptions to businesses such as restaurants, bars and retail shops. The service allows business to draw on the popularity of streaming services such as Spotify, without the legal issues of royalties and music licensing. By giving retailers and brands control over store playlists, the service also allows these companies to determine how music affects their customers and what particular genres cause consumers to purchase more.
Soundtrack Your Brand is currently operating in a number of single-venue retail locations in Sweden and the plan is to eventually roll the service out across Europe and into the US market.
Trend Themes
1. Brand-based Soundtracks - The trend of brands and retailers controlling their store playlists through services like Soundtrack Your Brand provides an opportunity for disruptive innovation in the music streaming and retail industries by offering curated and licensed playlists for better customer experiences.
2. Legal Music Streaming for Businesses - The trend of Soundtrack Your Brand and similar services selling Spotify subscriptions to businesses provides an opportunity for disruptive innovation in the music licensing and legal streaming industries by creating new revenue streams and reducing the need for complicated licensing agreements.
3. Data-driven Music Curation - The trend of Soundtrack Your Brand providing analytics on how music affects sales and customer behavior provides an opportunity for disruptive innovation in the retail and data analysis industries by creating personalized and effective music curation strategies for businesses based on consumer insights.
Industry Implications
1. Retail - Soundtrack Your Brand and similar services offering brand-based soundtracks provide disruptive innovation opportunities in the retail industry by creating better in-store experiences and increasing sales through curated and licensed music playlists.
2. Music Streaming - Soundtrack Your Brand and similar services that offer legal music streaming subscriptions for businesses provide disruptive innovation opportunities in the music streaming industry by creating new revenue streams and simplifying licensing agreements.
3. Data Analysis - Soundtrack Your Brand and similar services that provide data on how music affects sales and customer behavior provide disruptive innovation opportunities in the data analysis industry by helping businesses personalize their music curation strategies based on consumer insights.
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