This Back to School Retail Display by P & G Targets Families
Jana Pijak — September 25, 2015 — Marketing
References: behance.net
Egyptian designer Amr Ali conceived this store merchandising fixture for P & G. Showcasing the brand's versatile range of self and home care goods -- from Head & Shoulders shampoos to feminine hygiene products by Always -- this store set-up appeals to a family-centric demographic.
Marketed to families with kids, this P & G store display is shaped to resemble a yellow school bus. In addition to self care and hygienic goods, this fixture also highlights the brand's laundry, home cleaning and diaper products. Suggesting that P & G is a source for all of one's back to school needs, this store merchandising project will appeal to moms with children who are heading back to school this fall.
Marketed to families with kids, this P & G store display is shaped to resemble a yellow school bus. In addition to self care and hygienic goods, this fixture also highlights the brand's laundry, home cleaning and diaper products. Suggesting that P & G is a source for all of one's back to school needs, this store merchandising project will appeal to moms with children who are heading back to school this fall.
Trend Themes
1. Family-centric Store Displays - Creating store displays tailored to families with kids to increase customer appeal and engagement.
2. Back-to-school Product Bundling - Creating bundled product offerings to cater to customers during the back-to-school season.
3. Sustainable Product Displays - Creating displays that showcase sustainable products and inform customers of environmental initiatives.
Industry Implications
1. Retail - Retailers can benefit from creating family-centric displays that cater to the back-to-school demographic and offering bundled products.
2. Consumer Packaged Goods (CPG) - CPG companies can adopt sustainable practices and effectively communicate them through their product displays and merchandising strategies.
3. Home Care - Home care companies can leverage the back-to-school season and create product bundles that cater to families with kids.
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