ColorPop Created Festive Cosmetic Sets That are Ready for Gifting
Laura McQuarrie — December 5, 2017 — Fashion
References: colourpop & hellogiggles
Even though many cosmetic products are just the right size to be tucked into a Christmas stocking, the high cost of the products often leads consumers to present them as main gifts—this year, ColourPop is providing a solution to this problem with its affordably priced stocking stuffer makeup sets.
ColorPop created a series of $10 eye and lip sets that embrace holiday themes with names like 'Milk & Cookies' and 'Sugar and Spice.' Although the sets can stand alone, there is also plenty of room for consumers to mix and match the products based on their preferred shades, or pair items like the Strawberries and Cream Eye Set with the matching Strawberries and Cream Lip Set. Each festive stocking stuffer makeup set contains a trio of products, while the Take Me Home pressed powder shadow palette contains six shades.
ColorPop created a series of $10 eye and lip sets that embrace holiday themes with names like 'Milk & Cookies' and 'Sugar and Spice.' Although the sets can stand alone, there is also plenty of room for consumers to mix and match the products based on their preferred shades, or pair items like the Strawberries and Cream Eye Set with the matching Strawberries and Cream Lip Set. Each festive stocking stuffer makeup set contains a trio of products, while the Take Me Home pressed powder shadow palette contains six shades.
Trend Themes
1. Affordable Makeup Sets - The creation of affordably priced makeup sets provides consumers with an opportunity to try multiple products without breaking the bank.
2. Holiday-themed Cosmetic Sets - Providing themed cosmetic sets for the holiday season allows consumers to embrace the festive spirit and add a touch of fun to their makeup routine.
3. Mix and Match Makeup - Allowing consumers to mix and match makeup products based on their preferences offers a personalized and customizable shopping experience.
Industry Implications
1. Cosmetics - The cosmetics industry can take advantage of the trend by creating more affordable and themed makeup sets to cater to the needs of budget-conscious consumers during the holiday season.
2. Retail - Retailers can capitalize on the trend by offering a wide selection of stocking stuffer makeup sets, providing a convenient gifting option for shoppers and driving sales during the holiday season.
3. E-commerce - E-commerce platforms can leverage the trend by showcasing and promoting affordable makeup sets, making it easier for consumers to explore and purchase holiday-themed cosmetic sets online.
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