'Your Scene Sucks' Labels Different Social Groups
Shelby Lee Walsh — August 20, 2009 — Pop Culture
References: yourscenesucks & notcot.org
Your Scene Sucks is a site dedicated to laughing at generic scene stereotypes. Rob Dobi points out the hip fashion faux pas of dozens of different social groups with hilarious labeled illustrations.
Take a look through the above gallery to see generic emo kids, indie Jesus', faux hi hoppers and popcore dorks. If you like these, you have to visit YourSceneSucks.com because you may just find that you yourself belong to a socially stereotyped group...
Implications - Humor is an incredibly useful way for businesses to attract attention and create an emotional connection between their brand and a customer. Applying a sense of lightheartedness to a product or advertising strategy will prove to be advantageous to enterprises looking to expand their target demographic.
Take a look through the above gallery to see generic emo kids, indie Jesus', faux hi hoppers and popcore dorks. If you like these, you have to visit YourSceneSucks.com because you may just find that you yourself belong to a socially stereotyped group...
Implications - Humor is an incredibly useful way for businesses to attract attention and create an emotional connection between their brand and a customer. Applying a sense of lightheartedness to a product or advertising strategy will prove to be advantageous to enterprises looking to expand their target demographic.
Trend Themes
1. Social Stereotyping - Businesses can disrupt the fashion industry by catering to the unique styles and preferences of different social groups.
2. Humorous Advertising - There is an opportunity for enterprises to use humor to attract attention and create an emotional connection with customers.
3. Illustration-based Marketing - Marketing strategies that utilize illustrations and graphics can be effective in engaging audiences.
Industry Implications
1. Fashion - The fashion industry can innovate by embracing unique styles and preferences of different social groups, as opposed to generic trends.
2. Advertising - Enterprises can disrupt the advertising industry by infusing humor into their marketing strategies to better engage with customers.
3. Graphic Design - There is an opportunity in the graphic design industry to utilize illustrations and graphics as a way to enhance marketing efforts and engage audiences.
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