The Stella McCartney Fall 2010 Ads Have a Touch of Whimsy
Vittoria Natarelli — July 25, 2010 — Pop Culture
References: stellamccartney & fashiongonerogue
The Stella McCartney Fall 2010 ads feature a perfectly-posed Natalia Vodianova in some hot fall pieces.
Shot by Mert & Marcus, the bare background is livened up by the cartoon lettering of the Stella McCartney name. With squiggly arms, spiders and the occasional shoe, the campaign adds a touch of fun and whimsy to the tailored fashions. The Stella McCartney Fall 2010 ads are fun while still being high fashion.
Implications - The Stella McCartney brand is typically associated with fun and flirty fashions that are playful and young. This Fall 2010 campaign is influenced by the motifs presented in her collections and incorporates the fun and free nature of her clothes. While high fashion is often associated with a more inaccessible, exclusive air on account of the high price point, ad campaigns such as this one make the clothes and brand more accessible to a broader range of people.
Shot by Mert & Marcus, the bare background is livened up by the cartoon lettering of the Stella McCartney name. With squiggly arms, spiders and the occasional shoe, the campaign adds a touch of fun and whimsy to the tailored fashions. The Stella McCartney Fall 2010 ads are fun while still being high fashion.
Implications - The Stella McCartney brand is typically associated with fun and flirty fashions that are playful and young. This Fall 2010 campaign is influenced by the motifs presented in her collections and incorporates the fun and free nature of her clothes. While high fashion is often associated with a more inaccessible, exclusive air on account of the high price point, ad campaigns such as this one make the clothes and brand more accessible to a broader range of people.
Trend Themes
1. Cartoon Branding - Incorporating cartoon elements into branding and advertising campaigns creates a fun and accessible image for high-end fashion brands.
2. Whimsical Marketing - Using whimsical and playful marketing strategies adds a touch of fun and allure to high fashion campaigns.
3. Youthful High Fashion - Brands that infuse their high fashion collections with youthfulness and playfulness create a more inclusive and relatable image.
Industry Implications
1. Fashion - High-end fashion brands can explore incorporating cartoon elements into their branding and advertising to make their products more accessible and fun.
2. Marketing and Advertising - Marketing agencies can leverage whimsical and playful strategies to add charm and intrigue to high fashion campaigns.
3. Creative Design - Graphic designers and artists can specialize in creating cartoon-inspired branding elements for high-end fashion brands to infuse youthfulness and playfulness into their image.
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