The Stella Artois Ice Lounge App is Interactive and Yummy
Armida Ascano — December 9, 2010 — Marketing
References: brandrepublic
The Stella Artois Ice Lounge App is another component of the beer brand's Ice Lounge TV and print campaign by ad agency 'Mother.' This interactive mobile app connects a user to all other components of the campaign, allowing for interaction with the TV spot such as downloading the soundtrack.
The Stella Artois Ice Lounge App also connects with the existing Stella Artois mobile features such as the Le Bar Guide, which helps a user find a bar post-haste. As if beer wasn't awesome enough, Stella Artois just made alcohol that much cooler.
The Stella Artois Ice Lounge App also connects with the existing Stella Artois mobile features such as the Le Bar Guide, which helps a user find a bar post-haste. As if beer wasn't awesome enough, Stella Artois just made alcohol that much cooler.
Trend Themes
1. Interactive Alcohol Ads - The Stella Artois Ice Lounge App showcases the potential for interactive alcohol advertisements with seamless connection to other brand features.
2. Mobile Integration in Alcohol Marketing - The integration of the Stella Artois Ice Lounge App with existing mobile features highlights the trend of alcohol brands utilizing mobile platforms to engage consumers.
3. Brand Campaign Unification - The Stella Artois Ice Lounge App serves to unify a brand's campaign efforts across multiple media, a trend that is becoming increasingly important for cohesive branding strategies.
Industry Implications
1. Alcohol - The Stella Artois Ice Lounge App exemplifies the potential for alcohol brands to utilize innovative marketing techniques to engage consumers.
2. Mobile App Development - The integration of the Stella Artois Ice Lounge App with existing mobile features presents opportunities for mobile app developers to create interactive and engaging brand experiences.
3. Advertising - The trend of interactive alcohol ads requires advertising agencies to explore and invest in new technologies to create seamless brand experiences across multiple media channels.
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