The Stefanel Fall/Winter 2014/2015 Advertisements Are Passionate
The Stefanel Fall/Winter 2014/2015 campaign offers a rather sultry take on classic autumn apparel. Model Isabeli Fontana sported the cozy looks with the help of photographer Alasdair McLellan who opted for dark black and white finishes.
While little color is let on in these Stefanel advertisements, they nonetheless captivate the attention of the brand's loyal followers. Wrought iron fences and weathered steps were used to display heavy knits and athletic tie-up sweaters, all of which suit varying purposes with a mind for the modern woman.
Though Fontana is covered from head to toe, there are sultry elements that abound these images. Fontana's serious gaze pierced McLellan's lens, adding a frank tone to the production that was further teased out by way of greyscale shading.
While little color is let on in these Stefanel advertisements, they nonetheless captivate the attention of the brand's loyal followers. Wrought iron fences and weathered steps were used to display heavy knits and athletic tie-up sweaters, all of which suit varying purposes with a mind for the modern woman.
Though Fontana is covered from head to toe, there are sultry elements that abound these images. Fontana's serious gaze pierced McLellan's lens, adding a frank tone to the production that was further teased out by way of greyscale shading.
Trend Themes
1. Dark Winter Fashion - Innovative fashion brands can explore pairing black and white finishes to give their winter campaigns an edgier and sultry feel.
2. Athletic Sweater Styles - Brands offering sports and activewear clothing can take inspiration from Stefanel's athletic tie-up sweater designs and diversify their collections for a wider range of consumers.
3. Serious Model Expressions - Marketing teams can consider experimenting with models' expressions to create a unique tone for their campaigns that will capture consumer attention.
Industry Implications
1. Fashion - Fashion brands can revamp their winter collections to offer dark and sultry clothing, perfect for consumers desiring unique styles this season.
2. Sports and Activewear - Innovative athletics apparel brands can introduce trendy and fashionable pieces such as athletic sweaters to widen their consumer base.
3. Marketing and Advertising - Marketing and advertising agencies can experiment with facial expressions of models to create a unique tone for their campaigns to captivate their audience's attention.
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