Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,093 inspiring examples.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,229 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,093 cutting edge ideas.

Rusted Steel Houses

Clean the Sky - Positive Eco Trends & Breakthroughs

'Grow Box' Finds Style in Decay with Its Steel Facade

— July 21, 2016 — Art & Design
Pristine and clean homes have been a point of emphasis for generations of mothers, but 'Grow Box', a steel house, is bucking that matronly advice with its weathered, false decay. The residential project, found in Lexington, Massachusetts, was built by MERGE Architects.

Oddly enough, the reasoning behind the rusted steel exterior has to do with nature, not industry. The steel house is surrounded by dozens of varieties of Japanese maples that the home owners were not willing to cut down or detract from when building their house. As such, the architects chose rusted steel for the home's facade in order to closely match the color of the maple tree bark, and were able to build Grow Box with "slot gardens" that kept them from uprooting trees.

Though industrial and dirty without context, Grow Box is a steel house that is natural, clean, and eco-conscious.
Trend Themes
1. Weathered Steel Homes - Opportunity for architects to design residential projects with weathered steel exteriors, offering a unique and natural aesthetic.
2. Eco-conscious Architecture - Advancement in sustainable building practices, using materials like rusted steel to create eco-friendly homes that blend with the surrounding environment.
3. Integration of Nature in Design - Incorporating natural elements, such as rusted steel facades, to harmonize with the landscape and preserve existing flora.
Industry Implications
1. Architecture - Architects can explore using weathered steel and other sustainable materials to create innovative residential designs with a focus on environmental compatibility.
2. Construction - Construction companies can embrace new techniques and materials, like rusted steel, in their projects to meet the increasing demand for eco-friendly and nature-integrated homes.
3. Landscape Design - Landscape designers have an opportunity to collaborate with architects and developers to create cohesive designs that seamlessly blend built structures with the surrounding natural environment.
5
Score
Popularity
Activity
Freshness