DUER's 'Stay Dry 2.0 Denim' Repels Oil, Water and Dirt with Paraffin Wax
Laura McQuarrie — January 22, 2018 — Fashion
References: duer
To build upon the success of its Stay Dry Denim, DUER released 'Stay Dry 2.0 Denim,' which combines its performance denim with a paraffin wax—as such, the brand notes that its jeans are able to repel everything from water and oil to dirt.
As much as a good pair of jeans may be one of the most dependable pieces of clothing in one's closet, wearing denim during heavy rainfall can leave one feeling soaked and uncomfortable. DUER specifically designs its pieces for wet West Coast weather, adding extra protection to its garments with an eco-friendly biodegradable Rainshield treatment.
Other features of the performance denim that maximize comfort include that DUER's L2X Performance Denim is exceptionally lightweight, yet strong, with added Spandex for stretch. The denim also includes COOLMAX technology to manage moisture, as well as Silvadur to neutralize odors.
As much as a good pair of jeans may be one of the most dependable pieces of clothing in one's closet, wearing denim during heavy rainfall can leave one feeling soaked and uncomfortable. DUER specifically designs its pieces for wet West Coast weather, adding extra protection to its garments with an eco-friendly biodegradable Rainshield treatment.
Other features of the performance denim that maximize comfort include that DUER's L2X Performance Denim is exceptionally lightweight, yet strong, with added Spandex for stretch. The denim also includes COOLMAX technology to manage moisture, as well as Silvadur to neutralize odors.
Trend Themes
1. Weather-resistant Clothing - Weather-resistant clothing that repels water, oil, and dirt could disrupt the fashion industry by improving the comfort of clothes in harsh weather conditions.
2. Eco-friendly Fabric Treatments - Incorporating eco-friendly biodegradable Rainshield treatments in fabrics could disrupt the textile industry by providing sustainable options for weather-resistant clothing.
3. Performance Denim - Performance denim with features such as COOLMAX technology and Silvadur for odor control could disrupt the denim industry by offering more functional and versatile options for consumers.
Industry Implications
1. Fashion - Weather-resistant clothing could be a disruptive innovation in the fashion industry for brands and manufacturers seeking to improve the functionality of garments in wet weather conditions.
2. Textile - Eco-friendly biodegradable Rainshield treatments could disrupt the textile industry by providing alternative methods for weather-resistant fabric treatments.
3. Denim - Performance denim with added features such as COOLMAX technology and Silvadur for odor control could disrupt the denim industry by offering consumers more options for comfortable and functional denim garments.
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