Kehlani's Startup 'Flora' is Helping Fund Initiates by People of Color
Ellen Smith — November 15, 2017 — Social Good
References: techcrunch & highsnobiety
R&B singer and self-described "artivist" Kehlani is launching her new startup 'flora' after having secured $50,000 in funding.
Flora, serves as an investment tech startup, which offers funding to health and wellness initiates led by people of color, specifically queer women of color. The startup sits on the intersection of technology and wellness, offering a service which provides "curated green content" for young people. In a statement regarding the new business endeavor, Kehlani stated that Flora helps to "bridge the gap between my career, activism and my audience."
Last year, the star was hospitalized following an attempted suicide, and hopes Flora can serve as an online community and mental health resource to aid youth struggling with similar problems.
Flora, serves as an investment tech startup, which offers funding to health and wellness initiates led by people of color, specifically queer women of color. The startup sits on the intersection of technology and wellness, offering a service which provides "curated green content" for young people. In a statement regarding the new business endeavor, Kehlani stated that Flora helps to "bridge the gap between my career, activism and my audience."
Last year, the star was hospitalized following an attempted suicide, and hopes Flora can serve as an online community and mental health resource to aid youth struggling with similar problems.
Trend Themes
1. Investment Apps - Disruptive innovation opportunity: Develop investment apps that focus on funding initiatives led by underrepresented groups.
2. Health and Wellness Initiatives - Disruptive innovation opportunity: Create platforms that support and fund health and wellness initiatives targeted specifically at marginalized communities.
3. Curated Green Content - Disruptive innovation opportunity: Build platforms that offer curated content related to sustainability and wellness for young people.
Industry Implications
1. Technology - Disruptive innovation opportunity: Drive technological advancements to better support investment, health, and wellness initiatives in underrepresented communities.
2. Finance - Disruptive innovation opportunity: Develop financial services that cater to investment needs and funding opportunities for marginalized groups.
3. Mental Health - Disruptive innovation opportunity: Create online platforms and communities that focus on mental health support for young people.
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