Celebrity-Designed Tees for Starlight Charity
Joanne Lam — January 14, 2010 — Fashion
It's always a good thing to be deemed fashionably charitable. Fashion savvy celebrities like Paris Hilton, Colbie Caillat and Nicole Richie have designed tees and tanks for Forever21 with proceeds going to Starlight Children's Foundation. This foundation works to educate and inspire seriously ill children, making it even more worthwhile to purchase these celebrity designs.
On top of being able to contribute to this wortwhile cause, it's a great excuse for some shopping!
Implications - In today's modern world, the gap between the rich and the poor is undeniable. Businesses that devote their efforts to making a different by shortening this gap will portray themselves as compassionate and worthy of consumer trust.
On top of being able to contribute to this wortwhile cause, it's a great excuse for some shopping!
Implications - In today's modern world, the gap between the rich and the poor is undeniable. Businesses that devote their efforts to making a different by shortening this gap will portray themselves as compassionate and worthy of consumer trust.
Trend Themes
1. Celebrity-designed Apparel - By collaborating with celebrities, businesses can create charitable product lines that appeal to fashion-savvy consumers while supporting a cause.
2. Fashionable Philanthropy - Combining fashion and philanthropy, charitable graphic tees provide a way for consumers to support a cause while expressing their personal style.
3. Socially Conscious Consumption - Consumers are increasingly drawn to brands that demonstrate commitment to social issues, presenting an opportunity for businesses to align their products with charitable organizations.
Industry Implications
1. Fashion - The fashion industry can collaborate with celebrities to create charitable collections and offer consumers a way to support causes through their purchases.
2. Retail - Retailers can stock celebrity-designed charitable graphic tees, attracting socially conscious consumers and driving sales while also supporting charitable causes.
3. Non-profit - Non-profit organizations can partner with fashion brands and celebrities to raise funds and awareness for their cause through the creation and sale of charitable graphic tees.
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