This Starkweather Umbrellas Campaign Sells More than Shelter
Amelia Roblin — September 2, 2011 — Marketing
References: starkweather-umbrellas & fashionising
It's rarely enough to simply market the product on offer for its most practical purpose, so it's common for consumers to expect something like this Starkweather Umbrellas campaign which gives the viewer another reason to pay attention to the prints. While the parasols have an elegance all on their own, it pays to acquire more potential purchasers by broadening the picture's scope and bearing a little skin.
Despite wearing just lingerie, model Leticia Price is well protected from the elements thanks to the black brolly she holds in her hand. Photographed by Herring & Herring, she stands tall, stylish and determined not to be affected by a little falling rain. This Starkweather Umbrellas campaign embraces the advertising truth that sex does in fact sell.
Despite wearing just lingerie, model Leticia Price is well protected from the elements thanks to the black brolly she holds in her hand. Photographed by Herring & Herring, she stands tall, stylish and determined not to be affected by a little falling rain. This Starkweather Umbrellas campaign embraces the advertising truth that sex does in fact sell.
Trend Themes
1. Sexualized Advertising - There is an opportunity to incorporate sexual elements into product promotion for increased attention.
2. Dual-purpose Products - There is an opportunity to promote products for multiple uses or purposes beyond their primary function.
3. Alternative Marketing Strategies - There is an opportunity to use unique or creative marketing tactics to differentiate from competitors.
Industry Implications
1. Fashion Industry - The fashion industry can incorporate sexual elements into advertising to better appeal to the consumer base.
2. Beauty Industry - The beauty industry can promote dual-purpose products or advertise with unconventional marketing tactics to differentiate from competitors.
3. Leisure Industry - The leisure industry can take inspiration from Starkweather Umbrellas and use unique advertising methods that encompass more than practicality.
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