The Starbucks Evening Menu Includes Alcoholic Offerings
Vasiliki Marapas — February 4, 2015 — Lifestyle
The much-anticipated Starbucks' evening menu will finally be introduced to locations in Toronto and other Canadian cities this year.
The menu includes wine, beer and savory snack options, such as the Blue Brie and Apricot Preserves Plate and the Parmesan Crusted Chicken Skewers. Customers who think of the coffee house as a hang-out spot are sure to appreciate the increase of choice on the menu. According to President Rossann Williams, the evening menu is targeted towards women who prefer the coffee chain's ambiance to a bar.
Along with the Starbucks' evening menu, the coffee giant is offering carbonation options for tea and fruit juice beverages, drink delivery and mobile services that allow customers to pre-order and pick-up instead of waiting in line. In the future, the menu will continue to expand to include options like soup.
The menu includes wine, beer and savory snack options, such as the Blue Brie and Apricot Preserves Plate and the Parmesan Crusted Chicken Skewers. Customers who think of the coffee house as a hang-out spot are sure to appreciate the increase of choice on the menu. According to President Rossann Williams, the evening menu is targeted towards women who prefer the coffee chain's ambiance to a bar.
Along with the Starbucks' evening menu, the coffee giant is offering carbonation options for tea and fruit juice beverages, drink delivery and mobile services that allow customers to pre-order and pick-up instead of waiting in line. In the future, the menu will continue to expand to include options like soup.
Trend Themes
1. Alcohol-inclusive Menus - Other coffee chains and restaurants could consider offering alcoholic drinks for happy hour or in the evenings to attract a wider range of customers.
2. Innovative Beverage Options - Exploring options to add carbonation to tea and fruit juice beverages could be an opportunity for beverage companies to offer new and unique products.
3. Mobile Ordering and Delivery Services - Businesses could expand their customer base and convenience by offering pre-ordering and pick-up services, as well as delivery options.
Industry Implications
1. Coffee Chains - Coffee chains may want to consider expanding their menu offerings to include alcoholic beverages and food items to attract more customers during evening hours.
2. Beverage Companies - Beverage companies have an opportunity to create unique and innovative drink options, such as carbonated teas and fruit juices.
3. Delivery Services - Delivery services can capitalize on the increasing demand for convenient and efficient services by partnering with businesses to offer pre-ordering and pick-up options.
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