These Starbucks Cup Designs Also Function as Bottles
Laura McQuarrie — June 20, 2016 — Art & Design
References: starbucks.cn & brandeating
There are many Starbucks cup designs that have been sold over the years, including tumbler, thermos and mug styles, but in Asia, a few new styles are being introduced.
Across Starbucks locations in China, Taiwan, and South Korea, a new kind of hybrid bottle-cup is being sold for the summer months. These three-piece systems have removable caps, as well as a middle opening that can be unscrewed in order to make it easy for cleaning the two separate pieces. There are several styles available, including ones with straws, as well as ones with small loops that can be used for easy carrying.
These inventive Starbucks cup designs discourage single-use plastics from being picked up in-store, while also providing a solution for consumers who don't keep a dedicated bottle brush at home.
Across Starbucks locations in China, Taiwan, and South Korea, a new kind of hybrid bottle-cup is being sold for the summer months. These three-piece systems have removable caps, as well as a middle opening that can be unscrewed in order to make it easy for cleaning the two separate pieces. There are several styles available, including ones with straws, as well as ones with small loops that can be used for easy carrying.
These inventive Starbucks cup designs discourage single-use plastics from being picked up in-store, while also providing a solution for consumers who don't keep a dedicated bottle brush at home.
Trend Themes
1. Hybrid Bottle-cup Designs - There is a trend of creating hybrid bottle-cup designs in Starbucks cups.
2. Removable Cap and Middle Opening - A trend of incorporating removable caps and middle openings in cup designs is emerging in the market.
3. Eco-friendly Cup Solutions - Starbucks is introducing eco-friendly cup solutions by offering bottle-cup designs that discourage the use of single-use plastics.
Industry Implications
1. Food and Beverage - In the food and beverage industry, the hybrid bottle-cup designs provide an opportunity for sustainable packaging innovations.
2. Retail - The retail industry can explore the potential of reusable cup designs that cater to eco-conscious consumers.
3. Consumer Goods - The consumer goods industry can capitalize on the trend of removable cap and middle opening cup designs to create convenient and easy-to-clean products.
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