The Star Wars x Adidas ZX Flux Collection Portrays Geeky Glamour
Malika Renee Butss — July 24, 2015 — Fashion
References: adidas & solecollector
George Lucas's iconic Star Wars franchise is once again teaming up with Adidas for a collection called Star Wars x Adidas ZX Flux. Once again making the sci-fi classic a stylish sneaker, this line features the Adidas ZX Flux design with a geeky makeover.
When Star Wars and Adidas first collaborated, the unusual team released high-top and low-top sneakers in various colorways. The Star Wars x Adidas ZX Flux collection features a line of Adidas ZX Flux styles in the consumer's choice of white or black.
The highlight of this collection is the dubraes which are offered in the shape of Darth Vader, a Storm Trooper or the recognizable Star Wars font. Also noteworthy are the heel cages which mirror the masks of iconic Star Wars characters.
When Star Wars and Adidas first collaborated, the unusual team released high-top and low-top sneakers in various colorways. The Star Wars x Adidas ZX Flux collection features a line of Adidas ZX Flux styles in the consumer's choice of white or black.
The highlight of this collection is the dubraes which are offered in the shape of Darth Vader, a Storm Trooper or the recognizable Star Wars font. Also noteworthy are the heel cages which mirror the masks of iconic Star Wars characters.
Trend Themes
1. Geeky Makeovers - Opportunity to integrate popular sci-fi franchises into fashion and footwear, appealing to geek culture enthusiasts.
2. Character-inspired Design Elements - Potential to incorporate recognizable features of iconic characters into fashion accessories, creating unique and collectible products.
3. Collaborative Marketing - Opportunity for brands to partner with popular franchises to create limited edition collections, attracting fans of both brands.
Industry Implications
1. Fashion and Footwear - Fashion brands can capitalize on the trend of incorporating geeky elements into their designs, creating unique and eye-catching products.
2. Collectibles and Memorabilia - Collectible item and memorabilia industries can promote limited edition character-inspired products that appeal to fans and collectors alike.
3. Marketing and Branding - Marketing agencies can facilitate collaborations between brands and popular franchises to create buzz-worthy limited edition collections.
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