This Star Wars Toy Uses the AT-AT Vehicle Design to Great Effect
Michael Baxter — March 6, 2014 — Life-Stages
This Star Wars toy uses sci-fi to jazz up a tried and true toy design. The Star Wars rocker takes on the style of an AT-AT and comes with an accurate accompanying paint job.
Star Wars toys tend to be some of the most creative toys because of the creativity of the movie itself. This toy won't be winning any technological awards, but the classic rocker design brings nostalgic feel to the sci-fi classic.
Jen Yates of EPBOT is the creator and she made the AT-AT rocker form the ground up. What that means is she created the entire silhouette, attached the rocking wooden pieces at the bottom and painted the rocker as well. For the parent who is looking for a geeky toy for their young child but doesn't want electronics, this is the one.
Star Wars toys tend to be some of the most creative toys because of the creativity of the movie itself. This toy won't be winning any technological awards, but the classic rocker design brings nostalgic feel to the sci-fi classic.
Jen Yates of EPBOT is the creator and she made the AT-AT rocker form the ground up. What that means is she created the entire silhouette, attached the rocking wooden pieces at the bottom and painted the rocker as well. For the parent who is looking for a geeky toy for their young child but doesn't want electronics, this is the one.
Trend Themes
1. Sci-fi Toy Design - Disruptive innovation opportunity: Explore how to incorporate futuristic and sci-fi elements into traditional toy designs.
2. Nostalgic Toys - Disruptive innovation opportunity: Develop updated versions of classic toys to appeal to both children and adult collectors.
3. Geeky Parenting - Disruptive innovation opportunity: Create geek-themed toys and products for parents who want to introduce their children to their own interests.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: Combine traditional and futuristic elements to create unique and engaging toy designs.
2. Collectibles - Disruptive innovation opportunity: Design collectible versions of nostalgic toys that can be marketed to adult collectors.
3. Parenting Products - Disruptive innovation opportunity: Develop geek-themed toys and products for parents to use in bonding with their children.
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