The Star Wars Operation [R2-D2 Edition] Opens up the Robot Sidekick
Jason Soy — June 27, 2011 — Pop Culture
I'm contemplating the various reasons why this Star Wars Operation [R2-D2 Edition] board game exists. Perhaps the original Operation board game was just too gruesome for some, or maybe Star Wars fans can't get enough space epic merchandise. Whatever the case, I'm super-stoked that I'll soon be able to remove tiny mechanical parts using tweezers from my favorite robot sidekick.
The Star Wars Operation [R2-D2 Edition] comes to us courtesy of Hasbro and is made for kids (and adults) ages 4 and up. This thing kind of begs the question: Is fixing technical issues on a robot actually considered surgery or is it simply a repair?
Implications - Themed products often work to generate interest in an already existent product as it introduces a novel spin to an otherwise mundane item, shaking consumers out of apathy. Corporations looking to spark excitement in their goods can similarly introduce novel themes to their product lines.
The Star Wars Operation [R2-D2 Edition] comes to us courtesy of Hasbro and is made for kids (and adults) ages 4 and up. This thing kind of begs the question: Is fixing technical issues on a robot actually considered surgery or is it simply a repair?
Implications - Themed products often work to generate interest in an already existent product as it introduces a novel spin to an otherwise mundane item, shaking consumers out of apathy. Corporations looking to spark excitement in their goods can similarly introduce novel themes to their product lines.
Trend Themes
1. Themed Board Games - Manufacturers can introduce novel themes to their products to generate interest and engage consumers.
2. Robotics - Incorporating themes related to robotics can help generate interest in the field and spark excitement among consumers.
3. Gamification - Gamifying products, such as board games, can incentivize consumers and bring a new level of engagement to everyday activities.
Industry Implications
1. Toy Industry - Toy manufacturers can incorporate themes related to popular franchises, such as Star Wars, to create unique and engaging products for consumers.
2. Healthcare Industry - The use of robotic technology in surgery can be marketed and presented in a fun and engaging way through the use of themed board games.
3. Entertainment Industry - Incorporating popular franchises and gamification elements in products can generate excitement and interest among consumers in the entertainment industry.
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