The Star Wars Freeze Battle Promotes the Latest Star Wars MMORPG
Michael Hines — December 27, 2011 — Marketing
References: mymodernmet & technabob
Visitors to New York City's Times Square on December 20th were in for a treat in the form of the Star Wars freeze battle. The Star Wars freeze battle was a combative flash mob designed to promote the release of BioWare's new game 'Star Wars: The Old Republic.'
The battle consisted of some 100 Jedi and Sith battling it out with their lightsabers every half an hour. Between battles the participants would freeze after each lightsaber swipe. There were a handful of Jedi and Sith fully decked out for the event. These warriors were accompanied by many more plainclothes followers of the force and the dark side. Judging by the video, the event was a hit with both participants and observers.
The battle consisted of some 100 Jedi and Sith battling it out with their lightsabers every half an hour. Between battles the participants would freeze after each lightsaber swipe. There were a handful of Jedi and Sith fully decked out for the event. These warriors were accompanied by many more plainclothes followers of the force and the dark side. Judging by the video, the event was a hit with both participants and observers.
Trend Themes
1. Interactive Promotion Campaigns - Businesses can create interactive promotion campaigns that involve the audience in a fun activity.
2. Immersive Marketing Experience - Incorporating immersive experience can attract more audience and build brand awareness.
3. Fan-based Marketing - Engaging fans in viral marketing campaigns can create loyalty and advocacy for a brand.
Industry Implications
1. Gaming Industry - Creating gaming experiences that attract audience to engage and promote the games.
2. Entertainment Industry - Including interactive experiences in entertainment events can elevate audience engagement and satisfaction.
3. Marketing Industry - Developing creative campaigns that involve fans in a fun activity can increase brand awareness and advocate loyalty.
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