Facebook Users Can Now Give Their Profile Picture a Star Wars Filter
Malika Renee Butss — December 15, 2015 — Marketing
References: theverge & chiclaunches
With the release of the latest sci-fi saga only days away, Facebook users are being granted the opportunity to decorate their profile picture with a Star Wars: The Force Awakens filter. In line with all of the Star Wars marketing that has surfaced since the announcement of the latest film, millennials can now unleash the force on social media.
In anticipation of the long-awaited film, Facebook is allowing its users to add a Star Wars filter to their profile picture. After visiting the official Star Wars page on Facebook to edit and customize their profile picture, users must choose between a blue lightsaber or a red lightsaber. Once chosen, an illuminating lightsaber will cover the user's picture of choice.
Profile pictures will remain with the Star Wars filter for a predetermined period of time with one week being the default option.
In anticipation of the long-awaited film, Facebook is allowing its users to add a Star Wars filter to their profile picture. After visiting the official Star Wars page on Facebook to edit and customize their profile picture, users must choose between a blue lightsaber or a red lightsaber. Once chosen, an illuminating lightsaber will cover the user's picture of choice.
Profile pictures will remain with the Star Wars filter for a predetermined period of time with one week being the default option.
Trend Themes
1. Star Wars Profile Pictures - Creating sci-fi profile pictures using Star Wars filters presents an opportunity for social media platforms to capitalize on the popularity of the film franchise.
2. Film-related Marketing Campaigns - The introduction of Star Wars filters for profile pictures highlights the trend of incorporating film-related marketing campaigns into social media platforms, providing new avenues for promotion and engagement.
3. User-customized Profile Features - Allowing users to customize their profile pictures with filters demonstrates the trend of providing personalized and interactive features on social media platforms, creating opportunities for user engagement and brand loyalty.
Industry Implications
1. Social Media - The integration of film-related filters into profile pictures showcases how the social media industry can embrace and leverage popular cultural trends to enhance user experience and engagement.
2. Film and Entertainment - The use of Star Wars profile picture filters as a marketing tool demonstrates the potential for the film and entertainment industry to expand their promotional strategies beyond traditional channels, leveraging social media platforms.
3. Advertising and Marketing - The popularity and demand for film-related marketing campaigns, such as the Star Wars filter for Facebook profile pictures, offers opportunities for advertising and marketing professionals to create innovative and immersive experiences for their target audience.
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