An Unexpected Collaboration Resulted in Star Wars Campbell's Soup Cans
Gurveer Brah — August 26, 2015 — Art & Design
References: thecollectorscantina & highsnobiety
It's extremely rare when a movie franchise is so big that you can't decide whether a collaboration with a soup brand is unexpected or just makes sense at this point, but that's what happened with the 'Star Wars' 'Campbell's Soup' cans.
An official collaboration between the gigantic movie franchise Star Wars and the soup mega-brand Campbell's Soup is actually happening. Star Wars has been known to collaborate frequently, upon the release of the second trilogy, the brand collaborated with Coca-Cola to create limited edition cans. Now, with the third instalment of the series quickly approaching, the brand is putting out these collector's soup cans.
The individual cans feature beloved characters like Yoda, Chewbacca, C-3P0, R2-D2 and even Darth Vader. There will also be unusual flavors for these different Star Wars Campbell's soups as well, including pasta with chicken in chicken broth.
An official collaboration between the gigantic movie franchise Star Wars and the soup mega-brand Campbell's Soup is actually happening. Star Wars has been known to collaborate frequently, upon the release of the second trilogy, the brand collaborated with Coca-Cola to create limited edition cans. Now, with the third instalment of the series quickly approaching, the brand is putting out these collector's soup cans.
The individual cans feature beloved characters like Yoda, Chewbacca, C-3P0, R2-D2 and even Darth Vader. There will also be unusual flavors for these different Star Wars Campbell's soups as well, including pasta with chicken in chicken broth.
Trend Themes
1. Movie Franchise Collaborations - The collaboration between Star Wars and Campbell's Soup highlights a trend of movie franchises partnering with consumer brands for cross-promotion and limited edition products.
2. Collector's Edition Packaging - The release of Star Wars Campbell's Soup cans shows a growing trend of consumer brands using collector's edition packaging to attract fans and create a sense of exclusivity.
3. Unconventional Flavors - The introduction of unusual flavors in the Star Wars Campbell's Soup cans reflects a trend of food brands experimenting with unique and unexpected flavor combinations to appeal to adventurous consumers.
Industry Implications
1. Entertainment - The collaboration between Star Wars and Campbell's Soup presents disruptive innovation opportunities for other entertainment franchises to partner with consumer brands and create unique, limited edition merchandise for fans.
2. Packaging - The use of collector's edition packaging by consumer brands, as seen in the Star Wars Campbell's Soup cans, opens up disruptive innovation opportunities for packaging companies to create customizable, collectible designs for various products.
3. Food and Beverage - The introduction of unconventional flavors in the Star Wars Campbell's Soup cans offers disruptive innovation opportunities for food and beverage companies to experiment with unique flavor combinations and cater to niche consumer preferences.
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