The Star Wars Breakfast Beverages Set is Perfect for Geeky Java Fiends
Michael Hines — November 25, 2011 — Lifestyle
References: thinkgeek & thatsnerdalicious
ThinkGeek is doing its part to make breakfast nerdy with the new Star Wars breakfast beverages. The Star Wars breakfast beverages is a set of coffee, tea and cocoa themed after the Star Wars universe.
The coffee is appropriately enough called Vader's Dark Side Roast and is a blend of Indonesian and African beans. The tea is Yoda Dagobah Green Tea and is rumored to be from the deepest jungles of the swamp planet. The cocoa is 'Hoth Cocoa' and is designed to warm you up before you go out in the freezing cold to do battle with AT-ATs/a snowed-in driveway. The entire set is available online from ThinkGeek for $29. If these don't scream nerdy stocking stuffers, then I don't know what does.
The coffee is appropriately enough called Vader's Dark Side Roast and is a blend of Indonesian and African beans. The tea is Yoda Dagobah Green Tea and is rumored to be from the deepest jungles of the swamp planet. The cocoa is 'Hoth Cocoa' and is designed to warm you up before you go out in the freezing cold to do battle with AT-ATs/a snowed-in driveway. The entire set is available online from ThinkGeek for $29. If these don't scream nerdy stocking stuffers, then I don't know what does.
Trend Themes
1. Nerdy Food and Beverages - Opportunity for brands to create themed food and drink products for consumers who have an interest in niche topics, such as science fiction or video games.
2. Themed Gift Ideas - Opportunity for retailers to offer themed gift sets for niche interests, like Star Wars fans, who prioritize personalization and uniqueness.
3. Multimedia Influencer Marketing - Opportunity for brands to collaborate with multimedia influencers, such as popular Star Wars enthusiasts on YouTube, to promote themed products and increase brand awareness.
Industry Implications
1. Retail - Retailers within the gift and novelty industries can leverage the popularity of niche interests, like Star Wars, to offer personalized products and increase sales.
2. Food and Beverage - The food and beverage industry can capitalize on the popularity of nerd culture by creating themed products and collaborating with popular franchises to promote them.
3. Social Media and Influencer Marketing - The rise of social media and multimedia influencers provides opportunities for the food and beverage and retail industries to reach a wider audience and increase brand awareness.
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