These Star Wars Blankets Bring Contemporary Design to the Bedroom
Gurveer Brah — September 9, 2015 — Pop Culture
References: pendleton-usa & hypebeast
This Star Wars blanket features classic imagery from the global film franchise with an updated and cozy design.
With the imminent release of 'Star Wars Episode VII: The Force Awakens,' fandom for the pop culture phenomenon is at a fever pitch. The franchise has seen a slew of extraordinary merchandising -- but this collection updates a staple for fans everywhere.
The concept of a Star Wars blanket is not novel but this collaboration with 'Pendleton' boasts the film franchise's classic characters with a contemporary design. The Portland-based company's collection features classic scenery with the intergalactic fighter-jet's, Darth Vader with the Storm Troopers -- and the franchise favorites -- Luke Skywalker, Leia and Han Solo. The collection comes with four different designs and a limited release of only 1,977 pieces -- referencing the year the original film was released.
With the imminent release of 'Star Wars Episode VII: The Force Awakens,' fandom for the pop culture phenomenon is at a fever pitch. The franchise has seen a slew of extraordinary merchandising -- but this collection updates a staple for fans everywhere.
The concept of a Star Wars blanket is not novel but this collaboration with 'Pendleton' boasts the film franchise's classic characters with a contemporary design. The Portland-based company's collection features classic scenery with the intergalactic fighter-jet's, Darth Vader with the Storm Troopers -- and the franchise favorites -- Luke Skywalker, Leia and Han Solo. The collection comes with four different designs and a limited release of only 1,977 pieces -- referencing the year the original film was released.
Trend Themes
1. Contemporary Design - The collaboration with 'Pendleton' brings a contemporary design to the classic Star Wars blanket, offering an opportunity for disruptive innovation in home decor.
2. Limited Edition - The limited release of only 1,977 pieces creates scarcity and exclusivity, presenting an opportunity for disruptive innovation in limited edition collectibles.
3. Fandom Merchandising - The fever pitch of fandom for 'Star Wars' creates a demand for unique merchandise, opening up opportunities for disruptive innovation in pop culture merchandising.
Industry Implications
1. Home Decor - The updated design of the Star Wars blanket offers disruptive innovation opportunities in the home decor industry.
2. Collectibles - The limited release of the blanket as a collectible item suggests disruptive innovation opportunities within the collectibles industry.
3. Pop Culture Merchandising - The high demand for unique 'Star Wars' merchandise indicates disruptive innovation opportunities in the pop culture merchandising industry.
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