The 'Star Wars Adidas' Line is Sure to Please Fans of the Franchise
Susan Keefe — September 20, 2011 — Fashion
References: shopadidas & worldfamousdesignjunkies
The athletic clothing giant Adidas is set release a fresh crop of styles for the 'Star Wars Adidas' line later this month. The next installment includes two new sets of sneakers and jacket designs ready and waiting to be donned by anxious Star Wars fanatics everywhere. Adidas has created a whole new level of geek chic with these wearable sci-fi pieces.
From the army-green Galactic Scoundrel Flight Jacket embellished with an over-sized vibrant red zipper to the Darth Vader Stan Smiths, this line is sure to grab an ample amount of attention. Outfitted with features to send devoted fans into a tizzy, the Darth Vader Stan Smiths hearken back to Ralph McQuarrie’s concept art, indicating that the classic Star Wars movies are on the minds of the footwear experts. The Galactic Scoundrel Forum Mids carry the Adidas logo merged with Han Solo’s name and portrait on the tongue, complete with quotes from the hotshot himself. Available through the Adidas online store, this Star Wars Adidas clothing is sure to capture the heart of Star Wars worshipers everywhere.
From the army-green Galactic Scoundrel Flight Jacket embellished with an over-sized vibrant red zipper to the Darth Vader Stan Smiths, this line is sure to grab an ample amount of attention. Outfitted with features to send devoted fans into a tizzy, the Darth Vader Stan Smiths hearken back to Ralph McQuarrie’s concept art, indicating that the classic Star Wars movies are on the minds of the footwear experts. The Galactic Scoundrel Forum Mids carry the Adidas logo merged with Han Solo’s name and portrait on the tongue, complete with quotes from the hotshot himself. Available through the Adidas online store, this Star Wars Adidas clothing is sure to capture the heart of Star Wars worshipers everywhere.
Trend Themes
1. Geek Chic Apparel - The 'Star Wars Adidas' line highlights the disruptive innovation opportunity to create more apparel geared towards fandoms and pop culture references.
2. Nostalgic Concept Art Designs - The Darth Vader Stan Smiths in the 'Star Wars Adidas' line showcase the potential for companies to incorporate nostalgic concept art into product design.
3. Incorporating Fan Quotes and Names - The Adidas logo merged with Han Solo's name and portrait, along with quotes from Han Solo himself on the Galactic Scoundrel Forum Mids, establishes the potential for incorporating fan quotes and names into product design.
Industry Implications
1. Fashion Industry - The 'Star Wars Adidas' line highlights the disruptive innovation opportunity for companies in the fashion industry to incorporate pop culture references and fandoms into their apparel.
2. Footwear Industry - The incorporation of nostalgic concept art and design elements in the 'Star Wars Adidas' line highlights the potential for companies in the footwear industry to incorporate similar elements into their products.
3. Sports Apparel and Merchandise Industry - The 'Star Wars Adidas' line showcases the potential for companies in the sports apparel and merchandise industry to branch out into pop culture references and fandoms in their product offerings.
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