The Stanley Steemer Carpet Cleaner Campaign Rescues Stained Rugs
Allison Love — May 21, 2010 — Marketing
References: stanleysteemer & adsoftheworld
The new Stanley Steemer Carpet Cleaner campaign is hilariously emotional. The commercials feature a Stanley Steemer representative who comes across a discarded carpet and mourns over its carpet "death."
The over-the-top acting within this ad is what makes it memorable. Getting plenty of laughs from its audience, the Stanley Steemer Carpet Cleaner campaign promises to take care of your carpets like beloved children. Check it out in the featured video.
Implications - If the video doesn't make you laugh out loud, it may in fact have you mourning the loss of the carpet yourself. This quirky commercial is sure to stay on the minds of carpet lovers and other quirky consumers for many years to come.
The over-the-top acting within this ad is what makes it memorable. Getting plenty of laughs from its audience, the Stanley Steemer Carpet Cleaner campaign promises to take care of your carpets like beloved children. Check it out in the featured video.
Implications - If the video doesn't make you laugh out loud, it may in fact have you mourning the loss of the carpet yourself. This quirky commercial is sure to stay on the minds of carpet lovers and other quirky consumers for many years to come.
Trend Themes
1. Emotional Ad Campaigns - Embrace the power of emotional storytelling in advertising to create a lasting impact.
2. Humor in Marketing - Utilize humor to capture the attention and engage with consumers in your marketing campaigns.
3. Memorable Branding - Create campaigns that leave a lasting impression on consumers, increasing brand recognition and loyalty.
Industry Implications
1. Carpet Cleaning Services - Incorporate emotional and humorous elements into carpet cleaning service advertisements to differentiate from competitors.
2. Advertising and Marketing - Leverage emotional storytelling and humor in advertising campaigns to effectively reach and engage target audiences.
3. Home Decor and Furnishings - Develop memorable and humorous branding strategies that resonate with consumers in the home decor and furnishings industry.
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