Off-White Launches a Standalone Set of Luggage Designs
References: ssense & highsnobiety
Streetwear giant Off-White has worked with luggage brand RIMOWA in the past but it recently launches its own standalone set of suitcase designs. The luxury travel pieces are fashionably designed and arrive in three colorway option of more muted black or white, or a more eye-catching yellow iteration.
The carry-on wheelers have a hard-case finish and feature the signature 'ARROW' design over the front of the piece. There are also graphics of quotation marks on the back along with zipper enclosures. This time, the words that adorn the suitcase reads "PULLER" and "FOR TRAVEL." There are handles over the top and the sides, rolls on four dual wheels, have hinge fasteners, gunmetal hardware, compression straps, Travel Sentry dual zippers, and a vinyl branded suitcase cover.
The carry-on wheelers have a hard-case finish and feature the signature 'ARROW' design over the front of the piece. There are also graphics of quotation marks on the back along with zipper enclosures. This time, the words that adorn the suitcase reads "PULLER" and "FOR TRAVEL." There are handles over the top and the sides, rolls on four dual wheels, have hinge fasteners, gunmetal hardware, compression straps, Travel Sentry dual zippers, and a vinyl branded suitcase cover.
Trend Themes
1. Fashionable Luggage Designs - Opportunity for businesses to create stylish and trendy suitcase designs that cater to fashion-conscious travelers.
2. Hard-case Suitcases with Innovative Graphics - Potential for businesses to incorporate unique and eye-catching graphics onto hard-case suitcases, offering consumers a personalized and standout travel accessory.
3. Collaborations Between Fashion Brands and Luggage Companies - Emerging trend of partnerships between fashion brands and luggage companies, opening up opportunities for joint ventures and co-branded luggage designs.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage the growing demand for fashionable luggage by offering their own line of trendy travel accessories.
2. Luggage Manufacturing - Luggage manufacturers can explore incorporating innovative graphics and unique design elements into their hard-case suitcases to cater to the evolving tastes of travelers.
3. Luxury Goods - Luxury goods industry can capitalize on the collaboration trend between fashion brands and luggage companies by offering exclusive co-branded designer luggage collections.
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