adidas Uses Mushrooms to Reinvent its Stan Smith Sneakers
Elena Rahman — April 22, 2021 — Fashion
References: news.adidas & designboom
adidas unveils a new vegan version of the Stan Smith Sneakers called 'Stan Smith Mylo.' Made with a mushroom-based material, adidas recreates one of its shoe icons with underground mushroom roots to make an innovative leather alternative material. The material is made from renewable mycelium which has a highly efficient grow time of two weeks. The cutting-edge agricultural process is not only time-efficient but is also space-efficient.
adidas partnered with Bolt Threads as part of the popular shoe brand's commitment to sustainability and an eco-friendly future. On the Mylo shoe, Adidas uses the mycelium material for its outer perforated 3 stripes, the help tab overlay, and the company's premium branding. The footwear innovation illustrates the innovative potential that mycelium has as an up-and-coming sustainable and leather alternative material.
Photo Credits: designboom, news.adidas
Image Credit: Designboom
adidas partnered with Bolt Threads as part of the popular shoe brand's commitment to sustainability and an eco-friendly future. On the Mylo shoe, Adidas uses the mycelium material for its outer perforated 3 stripes, the help tab overlay, and the company's premium branding. The footwear innovation illustrates the innovative potential that mycelium has as an up-and-coming sustainable and leather alternative material.
Photo Credits: designboom, news.adidas
Image Credit: Designboom
Trend Themes
1. Mushroom-based Materials - The emergence of new sustainable materials, such as mushroom-based materials, offers opportunities for innovative leather alternative materials.
2. Sustainable Fashion - As more fashion brands commit to sustainability, creating products from eco-friendly materials like mushroom-based materials can disrupt the traditional fashion industry and its supply chains.
3. Biotech Innovation - The use of innovative agricultural processes like mycelium-based material production illustrates the potential for biotech innovations that address sustainability challenges and create new materials.
Industry Implications
1. Fashion Industry - Fashion brands can benefit from introducing innovative, sustainable materials, like mushroom-based materials, to better align their business with sustainable values and better engage with ecologically-conscious consumers.
2. Agriculture Industry - Using innovative agricultural processes, like mycelium-based material production, can disrupt traditional agricultural processes and create new opportunities for eco-friendly and sustainable materials.
3. Biotech Industry - The emergence of sustainable and innovative materials like mushroom-based materials highlights the potential for biotech industry innovation in sustainable processes, products, and materials.
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