Tostitos' Stadium Sofa Keeps Food and Drinks within Reach
Laura McQuarrie — September 7, 2018 — Marketing
References: rules.rewardpromo & prnewswire
There are now plenty of creative couch designs with hidden compartments and surfaces that are ideal for snacking but the Stadium Sofa from Tostitos introduces the next level in keeping one's refreshments within close reach.
As its name suggests, the Stadium Sofa adopts a tiered design that helps to elevate the game-day viewing experience. The extravagant sofa is equipped with everything from built-in charging stations to tablet holders and LED lights to correspond with team colors. For those who love to snack, the sofa also includes a fridge drawer, Tostitos chip and dip bowls, a pull-out trash can and Pepsi cupholders.
For the ultimate "Homegate" experience—tailgating from the living room—the Tostitos Stadium Sofa may be won and delivered to one's door through a special Tostitos contest.
As its name suggests, the Stadium Sofa adopts a tiered design that helps to elevate the game-day viewing experience. The extravagant sofa is equipped with everything from built-in charging stations to tablet holders and LED lights to correspond with team colors. For those who love to snack, the sofa also includes a fridge drawer, Tostitos chip and dip bowls, a pull-out trash can and Pepsi cupholders.
For the ultimate "Homegate" experience—tailgating from the living room—the Tostitos Stadium Sofa may be won and delivered to one's door through a special Tostitos contest.
Trend Themes
1. Tiered Sofa Designs - Companies can explore tiered sofa designs with customizable features such as fridge drawers, charging ports, and LED lighting for an enhanced watching experience.
2. Integrated Snacking Furniture - Furniture makers can consider integrating snack bowls, cupholders, and trash cans into their designs to appeal to the snacking habits of consumers.
3. Homegating Innovations - Brands can develop more products aimed at homegating, which capitalize on the trend of fans enjoying game-day experiences at home instead of the stadium.
Industry Implications
1. Furniture - Furniture companies can incorporate integrated snack features into their designs, attracting consumers looking for a more convenient way to snack during events like game-day viewing.
2. Consumer Goods - Consumer goods companies can explore product lines aimed at the homegating trend, developing easily accessible and snackable treats to make the home game-day experience more fun.
3. Sports and Entertainment - Sports and entertainment businesses can consider offering products like the Tostitos Stadium Sofa as a prize to fans or including them in the VIP section to increase the level of fan engagement and enjoyment during events.
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