David Chang's Ssäm Sauce Will Now Reach a Larger Market Thanks to Heinz
Justin Lam — April 23, 2018 — Lifestyle
References: bloomberg & grubstreet
In terms of spicy condiments, it can be tough to compete with Sriracha, but Momofuku and Heinz are looking to take down the chili giant with its new Ssäm Sauce. Those familiar with David Chang's Momofuku will know the sauce from its use in Fuku's fried chicken, but according to Chang the sauce has plenty of applications. According to Chang, this piquant Korean chili sauce improves almost anything and is ideal as a replacement for ketchup or Sriracha.
While Ssäm Sauce has seen some sales in retail stores, popping up in a handful of New York City Whole Foods Markets, this new partnership with Heinz will see the sauce reaching new heights. The current distribution method for Ssäm Sauce focuses on Amazon, which fits well with Kraft Heinz's new strategy for growing new products. Amazon provides the brand with a cost-effective platform for product testing and will allow the product to reach a larger market while keeping distribution costs down.
Image Credit: Kraft Heinz
While Ssäm Sauce has seen some sales in retail stores, popping up in a handful of New York City Whole Foods Markets, this new partnership with Heinz will see the sauce reaching new heights. The current distribution method for Ssäm Sauce focuses on Amazon, which fits well with Kraft Heinz's new strategy for growing new products. Amazon provides the brand with a cost-effective platform for product testing and will allow the product to reach a larger market while keeping distribution costs down.
Image Credit: Kraft Heinz
Trend Themes
1. Spicy Condiment Competition - The competition between spicy condiments like Ssäm Sauce and Sriracha creates opportunities for disruptive innovation in the condiment industry.
2. Partnerships for Market Expansion - Collaborations between established brands like Heinz and Momofuku open up possibilities for disruptive innovation in the sauce distribution industry.
3. E-commerce Distribution Strategies - The use of platforms like Amazon for product testing and distribution offers disruptive innovation opportunities in the retail industry.
Industry Implications
1. Condiment Industry - The condiment industry can explore disruptive innovation by developing unique and flavorful sauces to compete in the market.
2. Sauce Distribution Industry - Partnerships between major sauce brands and distributors create opportunities for disruptive innovation in the sauce distribution industry.
3. Retail Industry - E-commerce platforms like Amazon can be leveraged by retailers to explore disruptive innovation in product testing and distribution strategies.
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