SSAP Spring/Summer Collection is Sophisticated with Pops of Prints
Trenton Millar — July 30, 2012 — Fashion
The SSAP Spring/Summer 2013 collection is on point with its clean sophistication and subtle peeks of patterns. The NYC brand takes inspiration from its home turf in creating a collection that makes people in the office or on the street stop for a double take.
The SSAP Spring/Summer 2013 collection sticks to a tame color palette by using blue, black and beige neutrals. These basics are given personality with touches of patterns coming out of pockets and seams. The collection includes lace-up jackets, elasticized pant cuffs and comfortable linings. Each piece looks like it could become a staple -- that jacket that you wear almost everyday.
SSAP writes that its "guiding principle is to redefine classic menswear with a radical aesthetic that still fits for everyday life," and this collection perfectly fulfills its mission.
The SSAP Spring/Summer 2013 collection sticks to a tame color palette by using blue, black and beige neutrals. These basics are given personality with touches of patterns coming out of pockets and seams. The collection includes lace-up jackets, elasticized pant cuffs and comfortable linings. Each piece looks like it could become a staple -- that jacket that you wear almost everyday.
SSAP writes that its "guiding principle is to redefine classic menswear with a radical aesthetic that still fits for everyday life," and this collection perfectly fulfills its mission.
Trend Themes
1. Clean Sophistication - Disruptive innovation opportunity: Develop a sustainable menswear line that combines clean and sophisticated designs with eco-friendly materials.
2. Patterned Accents - Disruptive innovation opportunity: Integrate augmented reality technology into menswear, allowing users to change the patterns and designs of their clothing with the touch of a button.
3. Radical Aesthetics - Disruptive innovation opportunity: Create a digitally customizable menswear line that allows customers to design their own radical aesthetic through an online platform.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Develop an AI-powered fashion advisor that uses machine learning algorithms to recommend personalized menswear styles to customers.
2. Technology - Disruptive innovation opportunity: Design smart fabrics and textiles that can change patterns and designs based on environmental factors or user preferences.
3. Retail - Disruptive innovation opportunity: Implement virtual try-on technology in menswear retail stores, allowing customers to virtually try on different clothing items without physically trying them on.
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