Squirl Turns the Real World into a Place to Find What to Read Next
Laura McQuarrie — March 23, 2015 — Tech
References: squirl.co
Squirl is a mobile app that offers a new way to get book recommendations in a novel way. Rather than getting your next must-read book from a friend or a bestseller list, Squirl gets you out of the house to explore.
The app uses real-world locations found in books, using its app as "a real life portal into a different world." Equipped with your personal reading preferences, the app will highlight if a cafe or a toy store nearby might be tied to a plot that will pique a reader's interest. Once intrigued, a reader can check out an excerpt from the book and even purchase the entire book from within the app. Blending real-world exploration with book recommendations, this is a fun way to find new books that are tied to the surroundings that are most familiar to you.
The app uses real-world locations found in books, using its app as "a real life portal into a different world." Equipped with your personal reading preferences, the app will highlight if a cafe or a toy store nearby might be tied to a plot that will pique a reader's interest. Once intrigued, a reader can check out an excerpt from the book and even purchase the entire book from within the app. Blending real-world exploration with book recommendations, this is a fun way to find new books that are tied to the surroundings that are most familiar to you.
Trend Themes
1. Location-based Book Recommendations - Opportunity to create innovative apps that connect readers with books based on their real-world surroundings.
2. Experiential Reading - Potential to develop immersive reading experiences by incorporating real-world locations and settings into book recommendations.
3. In-app Book Purchases - Opportunity to enhance the convenience of discovering and purchasing books by enabling readers to buy directly from the app.
Industry Implications
1. Mobile App Development - Disruptive innovation potential in the field of mobile app development to create unique reading experiences.
2. Publishing - Opportunity for publishers to partner with location-based book recommendation apps and explore new avenues for book discovery.
3. Retail - Chance for retailers to collaborate with book recommendation apps and attract customers by tying book selections to their real-world locations.
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