N!CK's & Minecraft Created Limited-Edition Light Ice Creams
Laura McQuarrie — September 16, 2022 — Marketing
References: try.nicks & prnewswire
Swedish-style better-for-you snacks and treats brand N!CK's launched square pints of ice cream in collaboration with Minecraft. These ice creams reference the iconic pixelated style of the video game, all the while offering a healthier alternative to many of the full-fat and high-calorie ice creams on the market.
These keto-friendly flavors reference special elements of the game. There's Emerald Minta, Cake Blocka, Enchanted Äpple Pie and Peanöt Choklad Glowdust with " little gold mines of peanut butter cups." These pints can be found in square containers, which set themselves apart from the traditional round pints produced by N!CK's and other ice cream brands across the industry.
These pints will only be around for a limited time, putting a gaming-themed spin on classic flavors like pint ice cream, birthday cake ice cream and sweet apple pie ice cream.
These keto-friendly flavors reference special elements of the game. There's Emerald Minta, Cake Blocka, Enchanted Äpple Pie and Peanöt Choklad Glowdust with " little gold mines of peanut butter cups." These pints can be found in square containers, which set themselves apart from the traditional round pints produced by N!CK's and other ice cream brands across the industry.
These pints will only be around for a limited time, putting a gaming-themed spin on classic flavors like pint ice cream, birthday cake ice cream and sweet apple pie ice cream.
Trend Themes
1. Healthier Ice Cream Alternatives - The launch of square pints of light ice cream offers a creative alternative to traditional full-fat and high-calorie ice creams, presenting an opportunity for brands to offer new and healthy ice cream options to consumers.
2. Collaborations with Popular Video Games - Collaborations between food brands and video game companies, like N!CK's and Minecraft, create novelty products that attract consumers and could lead to further collaborations between other brands and video games.
3. Unique Packaging Designs - The square container packaging used for square pints stands out from traditional round ice cream packaging, indicating an opportunity for brands to develop creative and unique product packaging designs for their products.
Industry Implications
1. Food & Beverage - The launch of new and healthier ice cream alternatives creates an opportunity for the food and beverage industry to capture the growing demand for healthier food options among consumers.
2. Video Games - Collaborations with food brands like Minecraft's partnership with N!CK's presents an opportunity for video game developers to expand their reach into new markets and create new revenue streams.
3. Packaging Design - The unique packaging design of square pints presents an opportunity for the packaging industry to develop creative and unique packaging designs for various products and industries.
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