The Square Pickup App Sends Your Order Straight to the Restaurant
Janelle Savel — March 7, 2014 — Lifestyle
While it is common to call in food orders or place them online before picking them up, the Square Pickup app lets you do all that directly on your phone without any personal communication.
Square Pickup lets you order food and other items from local merchants who are associated with Square -- as of right now, this service is only compatible with a handful of restaurants in San Francisco. This app is ideal for busy working people who are on a tight lunch break schedule, and can’t sacrifice their time waiting in line. Pickup also allows you to pay within the app, so you literally do not have to speak or interact with anyone.
The app displays all the participating restaurants, along with their menus and estimated wait time. This incentive can help people discover small start-up restaurants, while also promoting the city’s best places to eat.
Square Pickup lets you order food and other items from local merchants who are associated with Square -- as of right now, this service is only compatible with a handful of restaurants in San Francisco. This app is ideal for busy working people who are on a tight lunch break schedule, and can’t sacrifice their time waiting in line. Pickup also allows you to pay within the app, so you literally do not have to speak or interact with anyone.
The app displays all the participating restaurants, along with their menus and estimated wait time. This incentive can help people discover small start-up restaurants, while also promoting the city’s best places to eat.
Trend Themes
1. Mobile Food Ordering - Opportunity to disrupt the traditional method of ordering food by allowing customers to place orders directly on their phones without any personal communication.
2. Contactless Payments - Disruptive innovation opportunity to enable customers to pay for their orders within the app, eliminating the need for physical interactions or exchanges of cash.
3. Restaurant Discovery - Potential to disrupt the restaurant industry by providing a platform for small start-up restaurants to gain visibility and for customers to discover new dining options.
Industry Implications
1. Food & Beverage - Opportunity for restaurants to leverage mobile food ordering apps to streamline the ordering process and cater to busy working professionals.
2. Technology - Opportunity for tech companies to develop innovative solutions for mobile food ordering and contactless payments, enhancing the overall customer experience.
3. Hospitality - Opportunity for the hospitality industry to adapt to changing consumer behaviors by embracing digital platforms for restaurant discovery and enhancing convenience through technology.
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