The SpY Interventions Rearranges How We View Things
Gil Cohen — November 3, 2012 — Art & Design
References: spy.org.es & ignant.de
Rearranging common objects in an unrealistic way is how the SpY Interventions photography collection really captures viewers' attention.
He doesn't create elaborate set-ups, and instead, SpY uses simple concepts such as replacing a public telephone with a banana or painting a skateboard half-pipe as a soccer field. Whoever looks at these images is caught by the shift that they impose on the urban setting, causing us to rethink these objects and their purpose. A basketball net, for example, is commonly used to play ball, so seeing it out of reach at the top of a building or used as a flower pot holder is absurd.
The Spy Interventions reworks how we see our surroundings.
He doesn't create elaborate set-ups, and instead, SpY uses simple concepts such as replacing a public telephone with a banana or painting a skateboard half-pipe as a soccer field. Whoever looks at these images is caught by the shift that they impose on the urban setting, causing us to rethink these objects and their purpose. A basketball net, for example, is commonly used to play ball, so seeing it out of reach at the top of a building or used as a flower pot holder is absurd.
The Spy Interventions reworks how we see our surroundings.
Trend Themes
1. Artistic Intervention - Opportunities for artists to use their creativity in public spaces to shift perceptions of common objects.
2. Urban Exploration - Exploring urban landscapes to find ordinary objects that can be rearranged in an impactful way.
3. Visual Misdirection - Using optical illusions to alter the perception of urban environments.
Industry Implications
1. Marketing and Advertising - Using artistic interventions in advertisements to create memorable and impactful images.
2. Tourism and Hospitality - Incorporating urban exploration into city tours and experiences to offer a unique perspective on the city.
3. City Planning - Collaborating with artists to incorporate artistic interventions into public spaces as a means of promoting creativity and community engagement.
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