Uniqlo's Sprz NY Eames Collection Celebrates the Eames Brothers
Joey Haar — October 2, 2017 — Art & Design
References: dezeen
Uniqlo, the Japanese clothing retailer that has been expanding its presence into North America, has recently unveiled a new series called the Sprz NY Eames collection in honor of two of the most celebrated American designers of all time. As the name suggests, the collection commemorates the influential work of Ray and Charles Eames, the designers behind instantly recognizable pieces like the Wire chair and the Eames lounger.
Even those who don't consider themselves to be design experts will be familiar with the brothers' work. They were instrumental in the formation of mid-century modern style, contributing in the form of patterns, furnishings, architecture, and even film.
Uniqlo's Sprz NY collection shows off the designers' work through printed images of the Wire chair on unisex t-shirts and slippers with Eames' patterns, to name a few of the many items in the series.
Even those who don't consider themselves to be design experts will be familiar with the brothers' work. They were instrumental in the formation of mid-century modern style, contributing in the form of patterns, furnishings, architecture, and even film.
Uniqlo's Sprz NY collection shows off the designers' work through printed images of the Wire chair on unisex t-shirts and slippers with Eames' patterns, to name a few of the many items in the series.
Trend Themes
1. Commemorative Clothing Collections - Creating clothing collections that pay tribute to influential designers and their work, providing a new way for fans to express their appreciation.
2. Expansion of Japanese Retailers Into North America - Japanese clothing retailers like Uniqlo expanding their presence in North America, bringing unique and trendy fashion options to a new market.
3. Utilizing Influential Designers' Work in Fashion - Using iconic designs from influential designers like Ray and Charles Eames to create fashionable clothing collections that merge art and style.
Industry Implications
1. Fashion Retail - Fashion retailers like Uniqlo incorporating influential designers' work into their collections, attracting customers seeking unique and meaningful fashion options.
2. Design and Architecture - Design and architecture industries collaborating with fashion retailers to showcase iconic designs and patterns in clothing collections, blending art and fashion seamlessly.
3. Retail Expansion - Japanese clothing retailers expanding their presence into new markets like North America, capitalizing on the growing demand for trendy and unique fashion options.
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