Microsoft's New Sprinkles App Aims to Be a Fun Alternative to Snapchat
Michael Hines — April 5, 2017 — Tech
References: sprinklesapp & producthunt
The Sprinkles app is Microsoft's first foray into the social photography scene. The tech company's new app, which is only available on iOS, works a lot like Snapchat in that you can make ordinary photos fun and silly with a suite of tools. However, the Sprinkles app isn't a clone of Snapchat. It offers different features, like the ability to add thousands of emoji stickers to pictures. It also has facial recognition technology that can detect your age and emotional state. The Sprinkles app will likely be a bit off the mark, but that's all part of the fun.
Other features of the Sprinkles app include a celeb lookalike detector and auto-generated captions based on the content of photos. Sprinkles doesn't seem like it's designed to take down Snapchat. Rather, Microsoft's new creation looks to be positioned as a fun alternative that shows off the company's camera tech.
Other features of the Sprinkles app include a celeb lookalike detector and auto-generated captions based on the content of photos. Sprinkles doesn't seem like it's designed to take down Snapchat. Rather, Microsoft's new creation looks to be positioned as a fun alternative that shows off the company's camera tech.
Trend Themes
1. Age-guessing Technology - Disruptive innovation opportunity: Develop age-guessing algorithms for various applications like personalized advertising and targeted marketing.
2. Facial Recognition in Photography - Disruptive innovation opportunity: Integrate facial recognition technology into photography apps to enhance user experience and offer personalized filters and effects.
3. Automated Content Generation - Disruptive innovation opportunity: Create apps that automatically generate captions and content based on image recognition, simplifying content creation for social media.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Utilize age-guessing and facial recognition technologies to enhance user engagement and personalization on social media platforms.
2. Machine Learning - Disruptive innovation opportunity: Leverage machine learning algorithms to improve accuracy and efficiency in age recognition and facial analysis applications.
3. Digital Advertising - Disruptive innovation opportunity: Integrate age-guessing technology to deliver targeted advertisements based on the viewer's estimated age, improving ad relevance and effectiveness.
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