The Spring/Summer 2013 Sportmax Photoshoot is Spaced
Jordy E — January 16, 2013 — Pop Culture
References: sportmax & mode.newslicious.net
The Spring/Summer 2013 Sportmax Laura Campman editorial showcases the model as she walks down a flight of black and white stairs. What's most interesting about the choice of backdrop is how staggered the images are, displaying Kampman as she stepped down each section of the walkway.
Photographer Craig McDean took these up close shots of Kampman for this Sportmax production. His grey scale finishes were all that was needed to highlight this collection of bulky apparel which came in the forms of mod 1960s style dresses, loosely hanging pea coats and striped tops. Stilettos and accessories were similarly central to the images, apparent in the metallic ankle length boots and the handbags that were both barren and covered with miniature checkers.
Photographer Craig McDean took these up close shots of Kampman for this Sportmax production. His grey scale finishes were all that was needed to highlight this collection of bulky apparel which came in the forms of mod 1960s style dresses, loosely hanging pea coats and striped tops. Stilettos and accessories were similarly central to the images, apparent in the metallic ankle length boots and the handbags that were both barren and covered with miniature checkers.
Trend Themes
1. Staggered Staircase Photography - The staggered staircase backdrop adds a unique visual element to fashion photography and has potential for use in other industries like real estate and architecture.
2. Monochromatic Finishes - Using grayscale finishes in photography, design, and other industries offers a modern and minimalist aesthetic that can be highly impactful.
3. 1960s Fashion Revival - Bringing back 1960s fashion styles offers an opportunity for fashion and retail brands to offer a new take on nostalgic trends for modern consumers.
Industry Implications
1. Fashion Photography - Staggered staircase backdrops and grayscale finishes offer a fresh take on fashion photography for brands looking to stand out.
2. Real Estate - Using staggered staircase designs in modern architecture could create a unique selling point for real estate developers looking to differentiate their properties.
3. Retail - The 1960s fashion revival trend offers a chance for retailers to bring back nostalgic styles that will appeal to consumers looking for something different.
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