'Spring Advertising' Showcases a Ketchup Clad Fashionista
Kamal Musharbash — October 8, 2010 — Marketing
References: springadvertising & adpunch.org
The latest campaign by Spring Advertising is achingly adorable. Promoting for the John Casablancas Institute (a fashion design, make-up and hair school), the campaign showcases children's attempts at a fashionable experience.
This campaign promotes the universal message that certain youths are able to pinpoint their career interests and talents at a young age. As funny as the ad is, Spring Advertising also managed to touch upon a more serious idea through this commercial.
Implications - Consumers in contemporary society look for products that take an unconventional aesthetic. Items that feature a one-of-a-kind aesthetic appeal to shoppers who want to differentiate themselves from others. Companies could develop more designs like this in order to attract more attention.
This campaign promotes the universal message that certain youths are able to pinpoint their career interests and talents at a young age. As funny as the ad is, Spring Advertising also managed to touch upon a more serious idea through this commercial.
Implications - Consumers in contemporary society look for products that take an unconventional aesthetic. Items that feature a one-of-a-kind aesthetic appeal to shoppers who want to differentiate themselves from others. Companies could develop more designs like this in order to attract more attention.
Trend Themes
1. Unconventional Aesthetics - Disruptive innovation opportunity: Companies could develop more designs with unconventional aesthetics to attract attention.
2. Differentiation - Disruptive innovation opportunity: Products with a one-of-a-kind aesthetic appeal to shoppers who want to differentiate themselves from others.
3. Youthful Talent - Disruptive innovation opportunity: Promote the idea that certain youths can pinpoint their career interests and talents at a young age.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Integrate unconventional aesthetics into fashion design to attract attention.
2. Make-up - Disruptive innovation opportunity: Develop unique makeup products that offer a one-of-a-kind aesthetic.
3. Haircare - Disruptive innovation opportunity: Create innovative hair products that cater to individuals looking to differentiate themselves.
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