Ashley Graham is Launching a Spring 2018 Lingerie Collection
Ellen Smith — January 10, 2018 — Fashion
References: additionelle & hypebae
Model, fashion designer and body activist, Ashley Graham has teamed up with Elle Addition to bring consumers a sensual Spring 2018 lingerie collection, dubbed "Everyday Sexy Essentials."
The line, which Graham herself models, is comprised of bras, underwear and loungewear which feature a subtle and natural color palette of rosy pinks and light greys. Each piece is embellished with careful detailing, like bows, ribbons and peek-a-boo keyholes.
When discussing the line is a press release, Graham stated “I always say that your bra is the foundation for your look, and a well-fitting bra that makes you feel good and look good is essential. I’m excited for this collection to launch just before Valentine’s Day so that you can treat your special someone — whether that’s your significant other or you!”
The line, which Graham herself models, is comprised of bras, underwear and loungewear which feature a subtle and natural color palette of rosy pinks and light greys. Each piece is embellished with careful detailing, like bows, ribbons and peek-a-boo keyholes.
When discussing the line is a press release, Graham stated “I always say that your bra is the foundation for your look, and a well-fitting bra that makes you feel good and look good is essential. I’m excited for this collection to launch just before Valentine’s Day so that you can treat your special someone — whether that’s your significant other or you!”
Trend Themes
1. Sensual Spring Lingerie - Disruptive innovation opportunity: Develop technologically advanced fabrics and materials that enhance comfort and fit while maintaining sensual and stylish designs.
2. Subtle Color Palette - Disruptive innovation opportunity: Create customizable color options for lingerie, allowing customers to personalize their garments and express their individuality.
3. Careful Detailing - Disruptive innovation opportunity: Explore wearable technology integration in lingerie, such as built-in sensors for monitoring body temperature and heart rate.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Utilize 3D printing technology to create unique and customizable lingerie pieces.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for lingerie production, addressing the growing demand for ethical fashion.
3. Wearable Technology - Disruptive innovation opportunity: Design smart lingerie that integrates with fitness tracking apps, providing real-time data on physical activity and wellness.
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