the Sports Illustrated Lindsey Vonn Cover Could Melt Snow
Luisa Amanda Gomes — February 11, 2010 — Special
References: womentalksports
This Sports Illustrated Lindsey Vonn cover is a little bit more than provocative. I would definitely describe the cover as attention grabbing. Her bent over figure in her clingy pink ski suit might raise a few eyebrows; some have already been quick to say that the cover displays the athlete as a sexual object and not a competitor—even though the headline reads ‘American’s best woman skier ever.’
There was another skier cover page back in 1992 of A.J. Kitt doing a similar pose, yet that one didn’t garner the same amount attention that Lindey Vonn’s cover has. I wonder why?
There was another skier cover page back in 1992 of A.J. Kitt doing a similar pose, yet that one didn’t garner the same amount attention that Lindey Vonn’s cover has. I wonder why?
Trend Themes
1. Provocative Magazine Covers - Opportunity for magazines to create attention-grabbing and controversial covers that generate buzz.
2. Gender Representation in Sports - Disruptive innovation opportunity for companies to challenge stereotypes and promote equality in sports through imagery and messaging.
3. Branding Through Controversy - Brands can leverage provocative photo shoots to create a strong and memorable brand identity by pushing boundaries and evoking strong reactions.
Industry Implications
1. Publishing - Magazines can capitalize on provocative covers to increase sales and subscriptions by capturing audience attention.
2. Sports Apparel - Opportunity for sports apparel companies to design and promote inclusive and empowering clothing options for athletes of all genders.
3. Advertising and Marketing - Companies can use controversial and attention-grabbing campaigns to successfully position their brand and engage with their target audience.
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