The New Sports Illustrated App Prioritizes Video Content
Rahul Kalvapalle — February 5, 2016 — Tech
References: si & niemanlab.org
While there are tons of sports apps out there, none of them emphasize video content as much as the new version of the Sports Illustrated app, which also goes to great lengths to give fans quality written content over real-time scores and other easily attainable information.
Sports Illustrated Group editor-in-chief Paul Fichtenbaum says the goal with video was to have it "fully baked into every channel on the app". Additionally, the app allows users to set up a homepage feed featuring stories and content pertaining to the sports, team, players and Sports Illustrated writers they follow the most. Users can also pin scoreboards throughout the app, so you can read a story about the Super Bowl while keeping tabs on the score of an NBA game.
Video content is one of the best ways to engage with sports fans, and this sports app takes that into account while ably catering to sports fans' needs.
Sports Illustrated Group editor-in-chief Paul Fichtenbaum says the goal with video was to have it "fully baked into every channel on the app". Additionally, the app allows users to set up a homepage feed featuring stories and content pertaining to the sports, team, players and Sports Illustrated writers they follow the most. Users can also pin scoreboards throughout the app, so you can read a story about the Super Bowl while keeping tabs on the score of an NBA game.
Video content is one of the best ways to engage with sports fans, and this sports app takes that into account while ably catering to sports fans' needs.
Trend Themes
1. Video-based Sports Apps - The emphasis on video content in sports apps presents an opportunity for leveraging engaging multimedia experiences for sports fans.
2. Personalized Homepage Feeds - Allowing users to customize their homepage feeds with preferred sports, teams, and players opens up the potential for more tailored and relevant content delivery.
3. Integration of Real-time Scores - The ability to pin scoreboards while consuming sports content enables users to have a seamless and comprehensive sports experience in one app.
Industry Implications
1. Sports Media - Incorporating video-focused and personalized features into sports apps can disrupt the traditional sports media landscape by offering a more immersive and interactive fan experience.
2. Mobile App Development - The demand for sports apps with enhanced video capabilities and customizable features creates opportunities for mobile app developers to innovate and cater to the growing market of sports enthusiasts.
3. Sports Marketing and Advertising - The integration of real-time scores and video content in sports apps offers new avenues for marketers and advertisers to engage with consumers and deliver targeted campaigns within the app's ecosystem.
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