Sports Ads Step Off The Field to Hit a Creative Home Run
Ryan Hinkson — April 14, 2010 — Marketing
References: waterinstinct & beautifullife.info
Whether it's for industry giants like Nike or smaller specialty companies like Arena Water Instinct, sports advertising is big business.
From selling performance enhancing gear to attempting to expand a league's fan base, there is a current trend that does not involve the tried and tested route of paying star athletes for a endorsement. Sports advertising is moving toward creative ads that take the sport off the field and merge it with other facets of life.
Check out these examples of hybrid sportvertising.
From selling performance enhancing gear to attempting to expand a league's fan base, there is a current trend that does not involve the tried and tested route of paying star athletes for a endorsement. Sports advertising is moving toward creative ads that take the sport off the field and merge it with other facets of life.
Check out these examples of hybrid sportvertising.
Trend Themes
1. Creative Sportvertising - Opportunities for creative ads that merge sports with other facets of life.
2. Non-traditional Endorsements - The trend of sports advertising moving away from paying star athletes for endorsements.
3. Expanding Fan Base - Ads aimed at expanding a league's fan base through innovative approaches.
Industry Implications
1. Sports Apparel - Opportunities to create performance-enhancing gear with creative advertising.
2. Specialty Companies - Smaller companies can leverage creative sportvertising to enhance brand awareness.
3. Sports Leagues - Opportunities for leagues to reach new fans and increase engagement through non-traditional advertising strategies.
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