The Spookbook Halloween Contest is Looking for the Most Creative Ensembles
Leslie Chen — October 31, 2011 — Fashion
References: lookbook.nu
Looking for a Halloween costume can be difficult with all the choices around, but the Spookbook Halloween Contest shows how a little creativity can go a long way.
The Spookbook Halloween Contest is looking for the most creative DIY costume entries. There will be a total of 14 winners receiving gift cards to American Apparel. Most of the contestants use things they already have in their closets to put together the crazy and wacky ensembles featured. With everyone from the Joker to the Mad Hatter, this contest is looking more bewitching by the minute.
Check out the Spookbook Halloween Contest entries for some inspiration or even submit your own creation.
Implications - Consumers are looking for more ways to express themselves than ever before. Creating unique looks is an efficient way to do this for those with stressful lifestyles. Companies could look into creating more designs with an eccentric aesthetic in order to build their brand following.
The Spookbook Halloween Contest is looking for the most creative DIY costume entries. There will be a total of 14 winners receiving gift cards to American Apparel. Most of the contestants use things they already have in their closets to put together the crazy and wacky ensembles featured. With everyone from the Joker to the Mad Hatter, this contest is looking more bewitching by the minute.
Check out the Spookbook Halloween Contest entries for some inspiration or even submit your own creation.
Implications - Consumers are looking for more ways to express themselves than ever before. Creating unique looks is an efficient way to do this for those with stressful lifestyles. Companies could look into creating more designs with an eccentric aesthetic in order to build their brand following.
Trend Themes
1. DIY Halloween Costumes - Opportunities for companies to market and create more eccentric costume designs.
2. Creative Expression - Consumers are looking for more ways to express themselves, opening up opportunities for companies to create more products that encourage creativity.
3. Sustainable Fashion - The use of clothes from closets instead of buying new ones can lead to a shift towards sustainable fashion practices.
Industry Implications
1. Fashion - Opportunities for companies to create more eccentric and sustainable fashion designs.
2. Retail - Retailers could market themselves as being more eco-friendly by promoting the use of clothes from people's own closets for costume creation.
3. Social Media - As consumers continue to express themselves creatively through costumes, social media platforms can leverage this by creating specific hashtags or features to showcase user-generated content.
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