This Sponsorship Platform Helps College Events Find Corporate Funding
Rahul Kalvapalle — August 19, 2016 — Tech
References: daddyspocket & newindianexpress
A startup by the name of Daddy's Pocket is looking to revolutionize the way college events are sponsored in India by acting as a veritable middle-man service between student organizers putting together events and brands and companies willing to shell out money as sponsors.
The platform invites organizers to create a page describing their event, before selecting how much money they're looking to secure from a sponsor. At this point, the Daddy's Pocket system takes over and, through a combination of algorithms and human effort, finds appropriate sponsors.
By taking care of the securing of sponsors, the Daddy's Pocket sponsorship platform allows student organizers to focus on putting together a high-quality event, something which is also of benefit to the sponsors.
The platform invites organizers to create a page describing their event, before selecting how much money they're looking to secure from a sponsor. At this point, the Daddy's Pocket system takes over and, through a combination of algorithms and human effort, finds appropriate sponsors.
By taking care of the securing of sponsors, the Daddy's Pocket sponsorship platform allows student organizers to focus on putting together a high-quality event, something which is also of benefit to the sponsors.
Trend Themes
1. Sponsor-securing Platforms - Entrepreneurs can create similar platforms for other types of events outside of the college space to connect organizers with corporate sponsors.
2. Algorithmic Sponsor Matching - New businesses can develop proprietary algorithms for more efficient matching between sponsors and event organizers.
3. Crowdfunding for Event Sponsorship - Startups can add crowdfunding features to their sponsor platform to help small-scale organizers secure sponsorship from a large number of individuals in addition to corporate sponsors.
Industry Implications
1. Event Planning - Companies specializing in event planning could benefit from partnering with sponsor-securing platforms to increase their revenue streams and provide clients with sponsorship opportunities.
2. Marketing - Marketing agencies can use sponsor-securing platforms to help their clients find opportunities to expand their brand exposure and access new customer bases through sponsoring events.
3. Crowdfunding - Crowdfunding platforms could consider partnering with sponsor-securing platforms to help small-scale event organizers raise funds through individual contributions from the general public and expand their network of potential sponsors.
1.3
Score
Popularity
Activity
Freshness
