Youtube Ruins Ford's Fun...
Jeremy Gutsche — January 5, 2007 — Marketing
References: adrants
... or at least that's what Ford might want you to believe. This video of a Ford truck charging out of flood land is rumored to be the commercial you'll see in the Superbowl, but if that were true, I suspect Ford would have pulled it. On the other hand, a planned leak would be a nice way to generate some hype.
Implications - Interestingly enough, the car in the ad has its steering wheel on the right side -- a clue that suggests that this is not an American ad. And although no press release has been released yet, the ad's tagline of "Make every day exciting" is definitely eyebrow raising.
Implications - Interestingly enough, the car in the ad has its steering wheel on the right side -- a clue that suggests that this is not an American ad. And although no press release has been released yet, the ad's tagline of "Make every day exciting" is definitely eyebrow raising.
Trend Themes
1. Planned Ad Leaks - Brands can generate hype by intentionally leaking adverts before official release.
2. International Advertising - Advertising campaigns that are tailored specifically to a global market are becoming more prevalent.
3. Tagline Messaging - Taglines are being used as a tool for disrupting the market and differentiating a brand.
Industry Implications
1. Automotive - Brands in the automotive industry are finding innovative ways to advertise through viral campaigns.
2. Marketing and Advertising - The marketing and advertising industry continues to evolve with new technological channels for reaching targeted audiences.
3. Consumer Goods - Consumer goods brands are looking to disrupt traditional marketing methods by taking more risks and launching edgier campaigns.
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