'Spijkers en Spijkers' Ad Campaign for Fall/Winter 2010
Armida Ascano — September 16, 2010 — Marketing
References: spijkersenspijkers.nl & designscene.net
This 'Spijkers en Spijkers' ad campaign features vivid images with sharp, memorable shapes. Set to the backdrop of architecture, these statuesque models portray a sophisticated metropolitan feel for the shoot.
Photographer Alique made great use of lighting on models Iris van Berne and Svea Kloosterhof, enhancing their beauty while still keeping emphasis on the pieces from the collection.
True to the theme of the shoot, shapes and cuts of the clothing seem as intricately executed as architecture. Ultimately, the Spijkers en Spijkers ad campaign successfully communicates the elegance of the line.
Photographer Alique made great use of lighting on models Iris van Berne and Svea Kloosterhof, enhancing their beauty while still keeping emphasis on the pieces from the collection.
True to the theme of the shoot, shapes and cuts of the clothing seem as intricately executed as architecture. Ultimately, the Spijkers en Spijkers ad campaign successfully communicates the elegance of the line.
Trend Themes
1. Metropolitan Modeling - Incorporating architecture and lighting into fashion ads creates a sophisticated city feel for clothing brands.
2. Structured Fashion - Designers can draw inspiration from architecture to create intricately-cut clothing pieces that mimic the sharp lines and shapes of buildings.
3. Lighting Techniques - Photographers can use lighting to enhance models' features while emphasizing the showcased clothing in fashion campaigns for brands.
Industry Implications
1. Fashion Advertising - Brands can use the cityscape and architecture to make their adsurban and sophisticated.
2. Fashion Design - Designers can draw inspiration from architecture to create unique and eye-catching cuts and shapes in clothing pieces.
3. Photography - Photographers can experiment with lighting techniques to create stunning and memorable fashion ads for brands.
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