This Extra-Long Sriracha Cheeseburger is an Unusual Patty Creation
Charlotte Joyce Kidd — October 22, 2015 — Lifestyle
Burger King's newest creation is an elongated, spicy burger unlike anything else on the fast food market.
Like many famous fast food sandwiches, the spicy burger is built with two patties. However, rather than being stacked on top of each other, the patties in the Extra-Long Sriracha Cheeseburger sit side by side. Housed in a long bun, the neighboring patties form a kind of cheeseburger submarine sandwich double the width of a typical burger. But that's not all that makes the spicy burger innovative. Next, the sriracha cheeseburger is topped with iceberg lettuce, white onion and American cheese, and finally, everything is covered in a generous serving of spicy red sriracha.
Burger King's newest spicy burger is an innovative fast food offering. By creating a sandwich that defies convention, Burger King will inspire intrigue and spark shareable content around the new Extra-Long Sriracha Cheeseburger.
Like many famous fast food sandwiches, the spicy burger is built with two patties. However, rather than being stacked on top of each other, the patties in the Extra-Long Sriracha Cheeseburger sit side by side. Housed in a long bun, the neighboring patties form a kind of cheeseburger submarine sandwich double the width of a typical burger. But that's not all that makes the spicy burger innovative. Next, the sriracha cheeseburger is topped with iceberg lettuce, white onion and American cheese, and finally, everything is covered in a generous serving of spicy red sriracha.
Burger King's newest spicy burger is an innovative fast food offering. By creating a sandwich that defies convention, Burger King will inspire intrigue and spark shareable content around the new Extra-Long Sriracha Cheeseburger.
Trend Themes
1. Elongated Burgers - The trend of elongated burgers offers a unique twist on the traditional sandwich format, presenting opportunities for creative and visually appealing menu items.
2. Side-by-side Patties - The trend of side-by-side patties in burgers introduces a novel way of layering ingredients, allowing for increased customization and flavor combinations.
3. Spicy Fast Food - The trend of incorporating spicy flavors into fast food items adds an extra kick to traditional offerings, attracting spice enthusiasts and expanding the flavor profile of fast food menus.
Industry Implications
1. Fast Food - The fast food industry can leverage the trend of elongated burgers and side-by-side patties to create exciting limited-time menu items and drive customer engagement through novelty.
2. Food & Beverage Packaging - The food & beverage packaging industry can explore innovative packaging solutions to accommodate elongated burgers, ensuring convenience and ease of consumption for customers.
3. Spicy Food Products - The spicy food products industry can collaborate with fast food chains to develop and supply unique spicy sauces and seasonings that enhance the flavor profiles of burgers and other menu items.
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