BEAMS Plus Reworks the Sperry CVO for the SS20 Season
References: beams.co.jp & hypebeast
BEAMS Plus re-designs the Sperry CVO sneaker model in the latest collaborative project between the two brands. The Japanese label adds to its Plus range by updating the CVO model at the core construction. It boasts premium construction updates predominantly.
The upper is made from a soft suede to give it a buttery feel in terms of the texture in place of the usual canvas construction. There are also two colorway options of the updated model of either dark navy blue or ecru. Both iterations has details such as co-branding accents at the footbed and added laces for those who choose to customize their shoes. The midsoles are finished in white and the CVO sneakers are now available to purchase online at BEAMS.
Image Credit: Sperry
The upper is made from a soft suede to give it a buttery feel in terms of the texture in place of the usual canvas construction. There are also two colorway options of the updated model of either dark navy blue or ecru. Both iterations has details such as co-branding accents at the footbed and added laces for those who choose to customize their shoes. The midsoles are finished in white and the CVO sneakers are now available to purchase online at BEAMS.
Image Credit: Sperry
Trend Themes
1. Premium Footwear - The trend of premium footwear focuses on using high-quality materials and construction methods to offer consumers a luxurious and long-lasting product.
2. Collaborative Design - Collaborative design projects between brands, like the BEAMS Plus and Sperry CVO collaboration, bring together different expertise and aesthetics to create unique and highly sought-after products.
3. Customizability - Increasingly, consumers are looking for opportunities to personalize their products, such as adding laces or co-branding accents, allowing for a unique and individualized experience.
Industry Implications
1. Fashion Retail - The fashion retail industry can tap into the trend for premium footwear by curating collections that highlight high-quality materials and craftsmanship.
2. Design and Collaboration - The design and collaboration industry can facilitate partnerships between brands to create innovative and marketable products that combine their unique perspectives and expertise.
3. Personalization and Accessories - The personalization and accessories industry can offer customization options, such as added laces or co-branding accents, to meet the growing demand for unique and personalized products.
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