BEAMS and Mizuno Join Forces on the WAVE RIDER β
References: highsnobiety & highsnobiety
Mizuno works in collaboration with BEAMS to work on the WAVE RIDER β sneaker model for the season. It is set to officially launch online at the Highsnobiety shop tomorrow for the price of $220. This model marks the fifth time that the two are working together.
The shoe strays away from the mesh materials at the base foundation and the first two drops are detailed with neutral-hued hemp as the upper instead is made entirely from natural materials. The vintage running shoe heads towards a minimal and neutral design. It sits on top of a chunky sole unit foundation with a waved look, done specifically for a seamless weight transfer and comfort for all-day wearing.
Image Credit: Mizuno
The shoe strays away from the mesh materials at the base foundation and the first two drops are detailed with neutral-hued hemp as the upper instead is made entirely from natural materials. The vintage running shoe heads towards a minimal and neutral design. It sits on top of a chunky sole unit foundation with a waved look, done specifically for a seamless weight transfer and comfort for all-day wearing.
Image Credit: Mizuno
Trend Themes
1. Minimalist Sneaker Design - Opportunity for sneaker brands to explore natural materials, neutral colorways and chunky sole units with an emphasis on comfort and functionality.
2. Collaborative Product Development - Opportunity for brands to partner with other companies to introduce innovative products which combine unique capabilities and expertise.
3. Retro-inspired Footwear - Opportunity for brands to tap into nostalgia by reviving classic silhouettes and styles that evoke feelings of the past.
Industry Implications
1. Footwear - Footwear companies can leverage innovative materials, technologies and design collaborations to develop functional and comfortable sneakers that appeal to consumers.
2. Fashion - Fashion brands can explore unique collaborations and innovative design techniques to introduce new and exciting products that resonate with customers.
3. Sustainability - Sustainability-focused companies can explore the use of natural materials, such as hemp, in the production process to meet the demand for eco-friendly products.
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