Burger King's Kinetic Energy-Harvesting Speed Bumps
References: newenergytechnologiesinc & treehugger
Every time you stop and start your car, you're wasting kinetic energy, but MotionPower Energy Harvesting wants to change that with a little help from Burger King.
A Burger King store in North Carolina saw the starting and stopping at their drive-through as a waste of energy, so is installing MotionPower Energy Harvesting speed bumps. The speed bumps use the friction to create clean energy. A great (and frankly surprising) joint venture.
Implications - Consumers are looking to reduce their carbon footprints on the planet thanks to the recent insurgence of environmental research to have permeated the media. Corporations looking to appeal to the general public may do so by using green initiatives in their product lines and services.
A Burger King store in North Carolina saw the starting and stopping at their drive-through as a waste of energy, so is installing MotionPower Energy Harvesting speed bumps. The speed bumps use the friction to create clean energy. A great (and frankly surprising) joint venture.
Implications - Consumers are looking to reduce their carbon footprints on the planet thanks to the recent insurgence of environmental research to have permeated the media. Corporations looking to appeal to the general public may do so by using green initiatives in their product lines and services.
Trend Themes
1. Drive-through Green Initiatives - Drive-through services introducing innovative green technologies such as kinetic energy-harvesting speed bumps to reduce carbon footprints.
2. Clean Energy - The rise of renewable energy sources being swept into mainstream popularity by corporations seeking to keep up with consumer demand for sustainable products.
3. Friction-based Energy Harvesting - The growth of technology utilizing friction and kinetic energy to harvest clean energy.
Industry Implications
1. Fast Food - Fast food companies adopting sustainable drive-through technology to reduce their carbon footprint.
2. Renewable Energy - Renewable energy industries partnering with corporations to increase accessibility to friction-based energy harvesting technology.
3. Automotive - Automotive manufacturers exploring friction-based energy harvesting technology to tap into the untapped energy potential created by stopping and starting movements.
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